Nick Loper is a veteran affiliate marketer, author, and a lifelong student in the game of business.  His latest role is as Chief Side Hustler at SideHustleNation.com, a growing community of part-time business owners. Need a leg-up in getting your biz off the ground but short on time? Grab Nick’s free "Cliff’s Notes"-style guide to the world’s best business books here. Follow Nick on Twitter at @nloper.
Market research/networking — When you become an affiliate marketer, you are hoping to establish yourself as a voice of authority in that specific industry or niche. In order to do so, you need to have a good grasp on who you’re talking to. Who are you trying to sell these products to? What kinds of copy or advertisements do they respond to? Do they prefer email marketing over social media marketing, or vice versa? Market research is a part of any advertising strategy.  

Great article as it gets me thinking about the various ways to monetize my sites. With that said, my biggest hurdle has been how to get started building traffic. You see articles all over the net talking about massive traffic techniques, but I’ve never really found a guide for a fresh blog/website and how to get to their first 100, 500, or 1,000 daily uniques. Of course writing consistent quality content is key, but writing alone an audience does not make. Any tips or articles to point us to? Thanks again Sean!
Finding a good niche within the hobbies category is a great idea because even though I don’t have many hobbies of my own, there are a lot of hobbies I would have liked to have gotten involved in. So I can sort of experience the hobby vicariously through being an affiliate in that area, learning everything there is to learn about it and sharing that knowledge with others. And if it turns out to be not very lucrative as an affiliate niche, well, at least I will have learned a lot about the hobby! 🙂
Which affiliate marketing program or network you sign up for, whether as a merchant or an affiliate, will have a huge impact on the success of your sales. Some programs are niche and cater largely to a certain industry, such as technology/software or retail sales. Some programs don’t pay as well as others and will, consequently, result in lower income for affiliates over time. Some programs take a larger cut of profit than others, leaving affiliates with less income. Some networks just don’t have the same features as others and can leave merchants and affiliates with fewer resources. 

888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
Jump up ^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.
The premise of the site is basically that it’s a tool for people who want to build their own computers ( usually gaming computers). If you’ve never done it, the difficult part about building a computer is almost always the research. New computer parts are coming out constantly, so you have to find the latest parts that also fit your budget and that are also compatible with each other.

In reality, the percentage of people who are likely to click an affiliate link after reading a book review is pretty low. I put it around 1–3%. But let’s be generous and say 5%. Of that 5%, not all of them will make a purchase. In fact, in my experience, most don’t. For me, it hovers around 30–40%. Then take into account that, on average, you’re likely to fetch a commission of 4–6% of your reader’s total purchase, i.e. less than a dollar per book. It doesn’t take a maths genius to deduce that to make good money from affiliate marketing, you need a lot of engaged readers. Like, a lot a lot.
The network is, again, contested by some as to whether it’s truly a part of the affiliate marketing conglomerate. But for good measure, we’ll discuss it. The network is essentially the middle man used to manage this exchange. The network helps accomplish such tasks as payment processing, tracking technology, reporting solutions, and can serve as a repository of available affiliates.
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