Content is King – The more successful websites had content that was around 1,000 words per post. Google identifies this as better content and it’ll help your search rankings. It can’t just be gibberish though, it helps if you break up the content into 6-8 different sections so it’s easy for the user to navigate while still being lengthy. I used to think 300 words was good and 500 was above and beyond. I’ll likely spend even more time on articles and aim for around 1,000 words per article like my most popular article “Robinhood App Review” at 1,500 words. 

Making Sense Of Affiliate Marketing – An easy to follow online course that teaches you the ins and outs of affiliate marketing. It’s written by Michelle Schroder who makes $100K+ a month from her blog. A genuine super affiliate that shares her success stories and affiliate marketing techniques with her community both on her private Facebook group and on her blog.

What do you think about when you hear the phrase, “most profitable niches“? Surely you’re thinking about products with a high-value price tag, right? So that’s why we have included the category, expensive hobbies in our list, and not just any hobbies in general. These are hobbies that can involve golfing or even flying drones – where the equipment are pretty pricey, and so your take-home commission will make you smile from ear to ear.
Now you should have a pretty good idea of what niche you are going to get involved with. It is possible that you haven’t narrowed the list down to a single topic area, but you probably have found a few ideas that you feel real good about. Now at this point, it’s important to get an idea of how much money you can potentially make in your chosen niche. ClickBank is a great place to go to that search. First you browse top products in your category. If you don’t find any offers, that is not a good sign. It could mean that no one has been able to monetize that niche. 

I know you want me to tell you what the best niche – with high traffic, low competition, and most revenue potential – is for you to target, but unfortunately, there is no one size fits all answer for that. It's like asking me what the best dress for you to wear to a wedding is. The “best dress” depends on your body type, skin tone, hair color, hair style, flaw areas, etc. Finding a blogging niche is no different. It will depend on your personal interests, knowledge, willingness to learn and what you're willing to do to compete.
I feel like if you have 98% only affiliate content and no other valuable content it’s more likely to be penalized. I was following a lot of competitor sites in Ahrefs and noticed all the ones that tanked had only thin affiliate content and no non-affiliate content. For some reason I thought FixYourSkin was yours but I was wrong. That site went down like crazy and lost their traffic by half. I saw them trying to recover by adding more quality content but it doesn’t seem to help for them and it’s not helping me either.
Lastly, please check out my review on Wealthy Affiliate, the number one Affiliate Marketing Training Program in the world. You have the opportunity to build a lucrative online business from scratch. No experience or technical knowledge is necessary. The approach that is taken at Wealthy Affiliate is that they assume that anyone can create a phenomenally successful and long term online business from scratch. All you provide is hard work and the determination to learn, the tools will be provided.
On your path to become an affiliate marketer, it isn’t always going to be an easy job. A lot of time and hard work must be dedicated to promoting relevant offers and helping the targeted audience. Some of the pros, however, are never having to create products, just drive the traffic to someone else’s products and earn money while not worrying about any customer support.
LabradorTrainingHQ.com is a site that I came across when doing some competitive research for Perrin's affiliate site.  They compete for some of the same keywords, and it appears that they are monetized by the same methods (Amazon Affiliates and an Affiliate Program with Chewy.com).  This site gets more traffic than HerePup.com, but it's still another example of a smaller website doing very well.  This is a WordPress site, with a generic template/theme and (there are free themes that look just as good) it's more in the form of a Blog than an actual media property.
Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy.

That's right, my blog NichePursuits.com is a successful Affiliate website!  While I don't make as much as some other bloggers, it's been my passion and my voice that lends itself to my brands and to my software product businesses that I know my readers can use.  While I don't publicly reveal the income I make from my businesses, you can go back and see from my prior income reports exactly how much NichePursuits makes each month.  My income from NichePursuits.com is only a portion of my online income because of all my other businesses I'm a part of.
Affiliate marketing is referral marketing in a sense, but instead of using word of mouth, every referral is automated online. Where referrals usually come from friends or family, sales that come from affiliate marketing may have no personal relationship with the person who referred them. That’s because anyone can click a link and be directed to a product on your site without the affiliate’s knowledge.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
With website builders, you get what you pay for. While they have plenty of free templates, more professional-looking websites will always cost more money. However, this investment could be worth it, especially as a website is one of the few startup costs for affiliate marketers. The social media profiles you develop are dependent on your niche and target market.

generic keywords tend to have high search volumes, but they also tend to have high competition or low buyer intent. They're good to target as part of your overall strategy (just don't try to compete on PPC campaigns). Long-tail keywords, like "Fat loss for mothers" are generally more specific, have higher buyer intent and could be effective drivers of traffic to your site. =) They should be the primary focus for your SEO and marketing. 

888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
Awesome article! This is jam packed with great info. I am just starting a personal finance blog with my fiance and we were a little confused about how to start monetizing. We were initially thinking about using Google AdSense but between this post and another blog I read I am surely convinced that’s not the correct route. I’m really happy you have shared this information because it’s provided an excellent starting point for creating income.

Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Marketing on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.
This is one of the most niche markets I’ve ever seen. It’s gems like these that make me confident the right keyword research in the smallest of niches can lead to a successful Amazon Affiliate Website. I’m not saying this specific site is successful though. They have only 2 blog post with minimal content for each “Football Snack Helmet”. It seems like someone had great intentions to set up an affiliate site with a clean design but forgot about it after 2 blog posts, ending in June 2016. This is one of the easiest examples that you could set up in a weekend.
The method is not as complicated as you might think. In fact, it’s ridiculously simple enough for you to follow. This blueprint will coach you on the methods step by step. And then, you can build up your own subscribers list and get instant commission for each product you promote as an affiliate. Regardless of day time or night time, you can generate income anytime as long as there is a deal done through your affiliate link!
After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilized their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.

Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what.  You can learn more about using Amazon’s Tracking IDs here.
Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy
To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation acquired by some industry players in the 2000s, deride it as a source of spam and little more.
Amazon Affiliate Sites are raking in the cash by taking part in the Amazon Associates program, or otherwise known as Amazon Affiliates. Absolutely anyone can take part in this program and start monetising their website within minutes. Below we are going to look at some of the most successful sites involved in the program so you can see exactly what they're doing right so you can know how to become a successful amazon affiliate.

GearPatrol.com is an online resource that reviews just about anything you can think of.  They run in the same vein as TheWireCutter.com but take an angle that's more towards men.  They get lots of traffic with their bourbon and whiskey reviews, as well as many other products that might be considered more masculine.  They highlight a lot of men's gear in their reviews, and probably make a really good chunk of their revenue from being an Amazon Affiliate.  They do run adsense, and it also looks like they have a fair amount of content that could be considered a “sponsored post” – which basically is just an article that a larger company puts together for you to promote their product, while paying the website owner for the exposure.
Thanks for the information you gave to us . my idea is to create a website that helps students to finish thair assignments online, I have some people who can work with me to finish assignments for students . my niche will be something such as " assignment help". do you think it works ? the products that I might promote is not that much in ClickBank's related to "assignment help" but my focus is to get the money for the work done to them .

Just imagine how much you could start investing if you owned or two of these niche sites. The thing is, it’s completely do-able. I have the skills (most people do) to create something like this. I am so freaking pumped to start my next niche website! I’m using these lessons learned to start my keyword research now. I’ll follow up on my progress in the upcoming blog posts. I really hope this helps you as much as it did me. It’s really inspirational to see how others are making additional income online with niche websites!
An affiliate marketer sells products online on a commission basis. The marketer, though, is not responsible for delivery or shipping of the products. The products are promoted through the affiliate's website, or blog, which includes a link to the product's sales page. When a visitor clicks on the link it's tracked through the affiliate's "cookie." The affiliate is given credit for the sale and paid.
Perrin has blogged about his site on the AuthorityHacker.com blog, and he's also openly discussed the sale of this site, which was sold at over $200K as the final sales price.  The site still does very well in organic search rankings, and the monetization appears to have been diverted from display ads, over to an affiliate program with a pet food company.  This site is proof that with the right systems and content in place, profitable affiliate sites are still out there to be created – even by the solo entrepreneur or the person who loves SEO as a side-hustle. 

Find a program — As we discussed earlier, many affiliate marketers find their merchants, vendors, or brands through affiliate programs. It’s important you determine your niche prior to finding a program, as some programs are geared toward certain types of products. If you’re interested in a particular affiliate program, look into what kinds of products it offers and whether it has any data on the success of its affiliates.
BabyGearLab.com is basically the baby's gear version of OutdoorGearLab.com.  It has the same theme and site structure as OutDoorGearLab.com.  While it doesn't express that this site is owned by the same people, it's probably operated by the same group.  The structure is very similar and the focus is definitely Amazon Affiliate income for this site.  The cool thing about this site is that they actually have some really good reviews and content.  It's similar to TheWireCutter.com – but niched down, which is a popular route that most sites are going these days.
One way to do that is to open company in a state that is accepted in Amazon affiliate program. I would suggest Delaware LLC company because is simple to open (little to no restrictions to non-residents) and not expensive to run. Maybe you start building site and once you get some traffic, you open company and setup amazon account. In the worst case scenario, you can still sell the site and earn some money that way.
Giving away a free informational product such as an e-book, an email series or a mini-course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.
An affiliate marketer sells products online on a commission basis. The marketer, though, is not responsible for delivery or shipping of the products. The products are promoted through the affiliate's website, or blog, which includes a link to the product's sales page. When a visitor clicks on the link it's tracked through the affiliate's "cookie." The affiliate is given credit for the sale and paid.

In theory? Sure. But actually, probably not. Think about it: how often after reading a fellow blogger’s book review do you immediately purchase that title? Not all that often, right? Even if you love their review, you’re probably going to read several reviews before making a purchase, or else you’ll keep the title in mind for the next time you’re at the library or bookshop.
The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time[citation needed] and is generally a nuisance to the casual web-surfer and is seen as visual clutter.[citation needed] Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.[citation needed]
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another. 

I’m not sure of the exact reasons why I started to rank, but I have a few theories. It was a very long, honest, and informative post on the subject. I believe this made it stand out from all the other reviews in which the author just wrote up a basic summary of what it’s about. It also is one of the latest reviews on the book, so perhaps google freshness has something to do with it. I haven’t done any linkbuilding on this page and it currently sits at #2.


Greatist.com is a health publication that was started in 2011.  The traffic growth over the last couple years is incredible, and the site has become a full fledged media resource.  Greatist.com has a larger staff, and has purchased a number of other online businesses.  The top keyword “healthy breakfasts” gets an estimated 62,000 searches per month, but the long tail traffic that Greatist.com gets is truly incredible.
Affiliates work to introduce their visitors to the merchant’s brand. They might write a post about a new product or promotion on the merchant’s site, feature banner ads on their site that drive people to the merchant’s site, or offer visitors a special coupon code. If people come from that affiliate’s site and make a purchase, that affiliate gets paid.
Thanks for this guide, it is very helpful. I was wondering if you could help me with one query. I am taking your gravity advice into consideration, filtering to a range of 5-25; however, I find that this excludes almost every product in most of the criteria I am interested in. Is this likely to change at any point; I assume the gravity is updated regularly?
I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.

That's right, my blog NichePursuits.com is a successful Affiliate website!  While I don't make as much as some other bloggers, it's been my passion and my voice that lends itself to my brands and to my software product businesses that I know my readers can use.  While I don't publicly reveal the income I make from my businesses, you can go back and see from my prior income reports exactly how much NichePursuits makes each month.  My income from NichePursuits.com is only a portion of my online income because of all my other businesses I'm a part of.

I'd say the content on this site is a little less “in-depth” when comparing it to LearnHowToBecome.org, but the content is still very good (hence the reason a 600 word article is ranking well for a high volume keyword).  While it's difficult to judge based on traffic estimates, I would make a guess that LawyerEdu.org is making over $10k per month based on lead sales.  If you remember, CPA/Lead sale programs can yield up to $50 or more per lead, and some professions and/or schools pay even more for them.  Overall this site doesn't have a ton of content, but the content it does have is super informative and hyper focused on one line of work.  It also has an excellent link profile, which is another reason it's ranking well.

Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.


In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon.[41] The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.
Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation to produce content on regular basis. Two that I am highly interested are PC parts and Fitness. I am aware they are too general subjects with lot of sites doing the same, but my idea is to produce constant review on PC parts, Laptops, Mobile devices, Accessories all in different categories, create lists like top5 or 10 under XX budget etc. Similar approach I would use if I I decide to go with Fitness path and divide content training advice, review of fat loss methods, supplementation, nutrition etc. I am aware that this will be a long journey and that it can pass few months before sales start to kick in and that’s the risk I am ready to take. My questions are:

Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network.[18][19] New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.[citation needed]


Thanks for the great info and many examples. If a picture is worth 1000 words, 17 excellent examples are worth gazillions!! BTW, your use of “persona” was 100% correct. While a persona can be fake or deceptive (eg, “she adopted a meek persona every time he was around, but in reality, she was anything but…”), but it in no way implies that person behind it is not real. The more general meaning of the term is any character or personality presented outwardly, as to an audience or the public, and that is precisely how you used the word here.
Tip: Aim for products with reasonable commission. No lower than let’s say 40 percent, to make your efforts worthwhile. Also, you should note that ClickBank deducts transaction fees from a sale. Here’s a calculator to help you calculate your actual commission. More so, you need to remember to disclose all your affiliate links and mark them as nofollow. Here are a few reasons as to why you need to do this.
With that said, affiliate marketing is NOT a get-rich-quick strategy. Just like any other type of business, it will take time and effort to grow. The average affiliate marketer doesn’t really start to turn a major profit for months, or even more than a year, and by that point many have already given up. Knowing that it takes time to become profitable is important for tempering early expectations, but it’s also vital that you take the time to learn some of the best ways to reach your true earnings potential.
A U.K. based dating affiliate network that operates a number of mainstream and niche dating sites, including Cupid.com, Flirt.com, BoomerDating.com and PlanetSappho.com. You can promote any of these sites based upon the needs of your audience, and with so many sites to choose from, it’s pretty easy for most affiliates to find at least one or two that are a good fit. Commission rates at Cupid plc can be impressive, too, with $15 paid just for free sign ups, and up to 90 percent commission paid on paid memberships.
Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.
Generally speaking, we recommend keeping your site focused on one niche. Otherwise you'll confuse your readers and hurt your brand. You're better off with separate sites for separate categories The exception to this might be if you promoted SEO/web hosting/other digital products that would aid people from your primary niche (say, dog training for example) who want to build their own businesses using affiliate marketing. There needs to be some sort of clear connection about how the products and niches relate.
Shopify is a very popular site building platform for people interested in building eCommerce stores. It has been around for the past few years and seen significant growth in its user base over this time. You can earn a staggering 200% per sale for every new customer you refer to them, which means that there is up to $2400 per new customer on offer.
I’ve actually never even considered affiliate marketing for my blog… You’ve definitely given me some things to think about. I definitely think My blog should be more established (more traffic, followers, etc) before I would want to make that kind of charge… I’m still learning so much, I don’t want to overdo it by taking my blog to another level. Plus since my traffic isn’t super high, it wouldn’t be beneficial to me just yet. Great info Margot!
The network is, again, contested by some as to whether it’s truly a part of the affiliate marketing conglomerate. But for good measure, we’ll discuss it. The network is essentially the middle man used to manage this exchange. The network helps accomplish such tasks as payment processing, tracking technology, reporting solutions, and can serve as a repository of available affiliates.
Click the "get started now" button and let’s get started! (see above). Select a hosting plan that fits your needs. (Normally, if you are just starting out I recommend the basic plan but, if you are really serious about this and want more resources & power go with their Prime or Pro plan). Keep in mind, you can always upgrade your plan as you grow.
That’s all there is to finding a niche for affiliate marketing. As you can see, this step does take quite a bit of time. It’s really important, because once you decide a niche, you’re going to be putting a lot of work into that site. It makes sense to make sure that you find a niche that has sufficient demand and that you can easily monetize. Thanks for watching this video. I’ll see you in the next one.

Hi Lorna! That can definitely work. Mark Ling actually got his start promoting World of Warcraft products, if memory serves me. However, it's worth noting that his success was based on spending a lot of time on marketing rather than playing the game--things like offering the one-on-one help (at least without getting something in return, like having them subscribe to your list or make a purchase) may end up eating so much of your time that your sales can't take off. But it's definitely a niche worth trying if you have tons of knowledge and passion and there are plenty of products. :-)
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.[citation needed]
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich 

There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate. As the business driving an affiliate program, you'll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who'll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the attention of prospects you might not have otherwise reached.

That’s all there is to finding a niche for affiliate marketing. As you can see, this step does take quite a bit of time. It’s really important, because once you decide a niche, you’re going to be putting a lot of work into that site. It makes sense to make sure that you find a niche that has sufficient demand and that you can easily monetize. Thanks for watching this video. I’ll see you in the next one.

SellHealth — SellHealth is a health affiliate network. It’s free for affiliates to join, should their applications be accepted. All of SellHealth’s sales are made through company-owned websites, meaning affiliates don’t need to facilitate sales on their own sites. This eliminates the possibility of error and increases consumer trust, as they are sent to a legitimate brand site to complete their purchases.


This site is an example of what many sites are doing these days.  They are “niched down” into brackets of certain products, and creating an online multimedia experience in the form of an online magazine style site.  There's lots of large pictures, some videos, and it looks like a true media property.  Chances are that you'd need to hire a designer to get a similar look and feel for your own website if you were to attempt it.  From a revenue perspective, this site is more than likely doing more than six figures in total revenue if I had to take a guess, just based on their organic traffic numbers.
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible. 

I also get much higher click-throughs from links included in my e-news, as opposed to those here on Lectito. Which makes sense. Readers who have joined Lectito‘s mailing list like Lectito enough to give me their email so that I can contact them directly, which implies a higher level of engagement and trust than I’m likely to get from a reader who’s stumbled upon Lectito through Google.
Affiliate marketing should be viewed as a long term business, so give careful thought to your affiliate marketing niche before you start developing a website and building a mailing list. The subject should be something you enjoy and have some interest in, or running the business could become a chore. Remember that the goal is to make money, so avoid any ‘vanity projects’ where there are little or no profits to be made.
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