GearPatrol.com is an online resource that reviews just about anything you can think of. They run in the same vein as TheWireCutter.com but take an angle that's more towards men. They get lots of traffic with their bourbon and whiskey reviews, as well as many other products that might be considered more masculine. They highlight a lot of men's gear in their reviews, and probably make a really good chunk of their revenue from being an Amazon Affiliate. They do run adsense, and it also looks like they have a fair amount of content that could be considered a “sponsored post” – which basically is just an article that a larger company puts together for you to promote their product, while paying the website owner for the exposure.
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough.
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors. Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.:149–150
I’ll talk about adding advertising to your book blog in the next post in this series (hey, there’s no reason to limit yourself to one source of income!), but, in the meantime, you may want to check out How You Can Make Money Promoting My Ebooks (and other people’s too), a post I did a couple of months ago. It talks more about Smashwords, in particular, and how to find authors offering high affiliate percentages over there.
Taking the financial analysis a stage further, think about the potential profits you can make from each affiliate sale. You’ll have to sell hundreds of low priced items to make a reasonable return, and it may be better to promote premium products where one sale could generate hundreds of dollars. For example, an ebook on cat breeding tips might generate five dollars in commission for each sale. An ebook detailing a profitable gambling system might sell for ten times more and net you much higher commissions.
Affiliate marketing is one of the easiest ways to make money on the Internet. You don’t need any great technical skills to make a start, and it’s a business you can scale over time. Initially you’ll be selling other peoples’ products, but eventually you can develop your own ebooks and training courses for even greater profits. One of the questions I get asked all the time about affiliate marketing is what are the best niches to work in. Before I can answer that I have to clarify what exactly I mean by a niche in Internet marketing.
I love this piece of content because it’s not content as we think of it in any traditional sense, although seasoned link builders will probably recognize the angle here: creating a hyper useful tool that’s going to do very well in the context of a content marketing campaign. What makes this one of their top pieces of content, however, is that it also targets a very good keyword.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?