Hi John! "Flow" refers to the way visitors move through a website. Assuming they don't hit the back button or close their browser, where do they go next? A skilled marketer guides them closer and closer to a sale--for example, from the helpful article they found on Google, to a review of an affiliate product, and finally to their affiliate link. Every part of your site should be designed to make new visitors flow closer and closer toward buying your affiliate products.
This Affiliate Marketing Website was built as a live case study within Wealthy Affiliate over a 4 week period.  Members were able to watch every single step I took while building the site. From keyword research to showing profits – every step was shown live and recorded. If you’re a member of Wealthy Affiliate, you can watch the entire case study from start to finish.  Here’s a post that outlines the entire case study.
Paid traffic refers to media buyers who purchase traffic from an existing site or ad network and attempts more or less an arbitrage play. The value add for the media buyers in this equation is the initial creative and also any additional pre-sell landing pages that will increase the conversion rate. If the revenue generated is greater than what you paid in traffic costs, then you're ROI positive.
Leanne, that was great stuff. I saw some interesting delineators I’d never seen before, like how many subscribers you have making a difference in whether you should start with affiliates, at what level, etc. I appreciate the “ethical” angle you weaved throughout this, too, because affiliate marketing can/does have a bad reputation due to the way it’s been abused in the past. Your article will help educate current and future affiliate marketers, much appreciated!
I feel like if you have 98% only affiliate content and no other valuable content it’s more likely to be penalized. I was following a lot of competitor sites in Ahrefs and noticed all the ones that tanked had only thin affiliate content and no non-affiliate content. For some reason I thought FixYourSkin was yours but I was wrong. That site went down like crazy and lost their traffic by half. I saw them trying to recover by adding more quality content but it doesn’t seem to help for them and it’s not helping me either.

In this example, a blogger might put this link on their blog to try to get their readers to click through to your “blue widget” page and hopefully buy something. If the visitor who clicks on this link actually buys something, affiliate tracking software will automatically (usually – depends on what system you are using) pay your affiliate a percentage of the sale.
The other competition, the one we want low, is the competition of the top 10 sites ranking in Google for that keyword. When we say low SERP Competition, it menas we are addressing the strength of the top 10 and thats made up of a series of factors which Spencer mentioned will be addressed in detail in future posts. But to name a few: Title, backlinks to page, and number of links to the ranking page. Hope that helps 🙂
A good alternative to Amazon Affiliates is the Target Affiliate Program. They are another big business, who sells a huge variety of product, so it’s very easy for bloggers to fit links easily into their content. The downside is that Target is a popular shopping place, so affiliates may miss out on potential commissions when people choose to shop in-store instead. Nonetheless, it is still a great affiliate program.

If this were 2002, I'd have laughed at that advice. I've always joked that I can learn to love anything that makes me money. The first niches I competed in were telecom, weight loss and satellite TV – and they certainly weren't “hobbies” I was passionate about, LOL. But that was before the “blog era” when an affiliate site could easily survive as an anonymous presence without a face behind it on the web – and in Google.
That’s where market research comes into play. It is important for you to make sure that there is actually a demand for the product niche that you are looking to market. Fair enough – if you came up with a revolutionary product that no one has ever witnessed before – then that’s a whole different ballgame. In that case, you would have to market your latest invention on a whole different level.
In this example, a blogger might put this link on their blog to try to get their readers to click through to your “blue widget” page and hopefully buy something. If the visitor who clicks on this link actually buys something, affiliate tracking software will automatically (usually – depends on what system you are using) pay your affiliate a percentage of the sale.

This is one of my favorite Amazon Affiliate Websites because it’s so freaking cool! These guys gather up the coolest gadgets, gifts, tech and oddities from Amazon and around the web to showcase on their website. These are gag gifts and fun gadgets people love to buy. They likely use a SEO tool like SEMrush to find great blog post ideas. This site uncovers the cool, often hidden, things of the internet and all you have to do is click on one of the Amazon Affiliate links to buy it from the Amazon store. ThisIsWhyIAmBroke works with more than just Amazon, but it’s one of their biggest revenue sources. It’s entirely possible to create a website just like this.


Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it's possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name. 

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