Broadly speaking there are two schools of thought when it comes to choosing a niche for affiliate marketing. Some people argue that you should simply follow the money. By carrying out some research you can identify products with high commissions and good profit potential. At the end of the day we’re out to make money, so there is some logic to this. The other way to pick your affiliate marketing niche is to think about your own interests and passions, and this is the route I’ve followed to build my affiliate marketing business.
There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate. As the business driving an affiliate program, you'll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who'll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the attention of prospects you might not have otherwise reached.
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That’s our latest guide to help you find the most profitable niches to get involved in with affiliate marketing. By no means do we expect you to delve into all eleven businesses. However, if you are unsure which of these spaces would suit your personality and you’d find most fun to join – then we suggest that you have a go at each of them. Afterall, you will never know your favorite flavor until you have tasted the whole selection of ice creams, right?
The second reason – and one that’s just as important – is that finding good niches for affiliate marketing lets you build your brand identity. If you become an affiliate marketer that tries to market everything from guitars to basketballs to barbecue sauce, you have no real identity. Finding a niche and focusing on it lets you become ‘the guitar girl’ or ‘the grilling guy’. It allows you to build a brand, a reputation, and a following. This in turn helps you get the most from your efforts at affiliate marketing.
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For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?