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Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
Should you attempt to get into the Financial niche? Personally, this isn't a niche that I would consider. Financial niches are extremely competitive, and while they are very lucrative if your site ranks, it's going to cost a lot more time and money to get your site in a place where you are making a consistent income. With that being said, if you are a certified financial expert, or you already have a social media following for financial topics, it may be “easier” to start a site, get backlinks and hit the ground running. If you are strictly going to start a website about student loans, or buying a house – expect there to be lots of competition. I have no doubts that NerdWallet is making over 7 figures per month.
In my view, the affiliate space is split into 2 major categories: organic and paid. Organic refers to building up a web property (including email lists) that adds some incremental value, whether that's great original content (think mom blogs), a deal site (think comparison sites or Groupon), or a unique technology-based proposition (think free mobile or Facebook games).
With all that being said, this site definitely gets some decent traffic and even if they were just participating in display ads and Amazon Associates as monetization, I'm sure it would make a significant amount of income. Like BabyGearLab.com – people researching supplements are usually looking to buy something, and health food decisions are often impulse buys. That means that this niche may convert better than others, especially because the price points of a lot of these products is on the lower end. For an income “guesstimate” – I would say that this site is probably making north of 20K per month between affiliate and display ad revenue.
In this day and age, attacking a niche that has promotional possibilities OUTSIDE of the search engines is a smart move. The truth is, building traffic through these alternate methods initially, will help you rank better IN the search engines. Pinterest, Twitter, Facebook, Google+ (haha, I had to)… are there any niche avenues? For instance, the larger recipe sites often let users submit recipes – can you utilize that to promote your blog? Are there blogs in the niche that accept guest posts to help you build your brand, user base, and link profile?
HealthAmbition is a public case study website that was created by the guys over at AuthorityHacker.com. It's easily a 20K per month business based on their own admission, and they make their profit by display ads, recommended Amazon products as well as separate affiliate offers they push out to their mailing list. This has been a long term project owned by the Authority Hacker team, as they publish new content and test different monetization strategies.
I have highlighted with red boxes how they are monetizing the site. First I will point out how professional the site looks – it has a custom logo and a very clean look and feel to the site. This helps build trust right away. Secondly, I like how they have the salary data that searchers are looking for right away on top. Then they have the adsense ads immediately following (still above the fold).
Here’s the deal… If your chosen niche keyword has a certain amount of competition, more than you would usually be happy with, but you are super passionate about the niche you’re thinking of getting involved in, go for it! In my mind passion will always overcome plain old competition. It’s the passion behind Zappos that’s made them the driving force behind shoe sales online – even though there are a ton of people selling shoes online.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
This is an Amazon Affilaite Website that has really niched down into specifically, as the name implies, kids tablets with Wifi. These are high priced items that produce high commissions in a huge market, children. What is the best tablet for kids? Do you give them an ipad? What if it breaks? Is there a cheaper option? These are all questions that this site helps with. It runs like a blog, but with a relatively simple design. It’s hard to tell if they have produced much new content because they don’t include dates with their blog posts. However this site is just one blog, with three additional pages for “Best Tablets for Kids”, “Kids Tablet Reviews” and “Kids Tablet Comparisons” all of which are likely keyword researched names. It’s likely the niched down keyword research to bring in the traffic, because the content while good, is relatively short with 300-500 words per post.
I think one of the most important things bloggers need to do to get affiliate sales is to make sure they have great photos for what they are selling/promoting. Good writing is important but most people are attracted to the visual aspect of what they’re reading. My posts with more photos do so much better than the posts that don’t have as many. Your audience needs to see what the product actually looks like. Many people are lazy and may not always click on the text link.
That being said, LinkConnector’s platform looks and feels outdated and is rather clumsily designed. Their dashboard also makes it difficult to find “hot” products or compare conversion rates, leaving affiliates somewhat in the dark about which products to choose. Ironically, despite their low-quality website, they offer some of the best customer service in the affiliate space.
Once you do move forward, don't resort to simply throwing up a handful of banner ads and call it good. All successful content-driven affiliates will tell you that deep integration of your marketing into your content is the most successful strategy, most of which can be accomplished by looking for affiliate tools outside of the quintessential and tired banner ad.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Now is your chance to team up with The Home Depot and share in the continued growth of the most successful nationally-known home improvement retailer. By joining our affiliate program, you can start earning a profit on every qualified sale you refer to homedepot.com. It is a simple process, and the more customers you have purchase - the more you earn!
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