If this were 2002, I'd have laughed at that advice. I've always joked that I can learn to love anything that makes me money. The first niches I competed in were telecom, weight loss and satellite TV – and they certainly weren't “hobbies” I was passionate about, LOL. But that was before the “blog era” when an affiliate site could easily survive as an anonymous presence without a face behind it on the web – and in Google.
Another example of an Amazon Affiliate Website that niched down to long boards. These are like skateboards but longer and meant to cruise, going longer distances than skateboards. It’s a relatively simple website that loads the user with tons of products from the homepage but highlights the lack of comments per review (usually 0 – 2 comments). The typical length of an article is 300-500 words so they are relying on their specific niche for traffic. Not bad for a “.net” domain as they are less common than their popular counterparts “.com”. It’s not the best example, but I’m going for a range.
To refresh your knowledge you might remember that context ads earn you money for each person who visits your site and clicks on the ads. The ad network automatically generates the ads and you insert them into your site just by copying a small piece of code. The biggest context ad network is Google AdSense, so a lot of people (including us!) will use the word "AdSense" when they're really talking about "context ads" in general.
Now you should have a pretty good idea of what niche you are going to get involved with. It is possible that you haven’t narrowed the list down to a single topic area, but you probably have found a few ideas that you feel real good about. Now at this point, it’s important to get an idea of how much money you can potentially make in your chosen niche. ClickBank is a great place to go to that search. First you browse top products in your category. If you don’t find any offers, that is not a good sign. It could mean that no one has been able to monetize that niche.
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors. Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.:149–150
The term niche, when used in the study of business, is used to define a business’s role in a market. Not only does its niche include the environment that a given business operates in, but it also includes the business’s “job” in that environment. A niche may also encompass how the business is monetized, how it interacts with consumers, and also how it interacts with other businesses and influencers within the environment, as well.
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
If you get THAT clear and believe in some product, go ahead. Your audience trusts your word. But most folks need to use or experience before they can get clear, because they have a fear: the fear of using trust. I am slowly losing that fear but still use what I promote, before I promote it. I also just sell my stuff mainly. Since I have quite a few products and eBooks and services to sell.
Another thing to consider when selecting your affiliate marketing niche is the types of products you want to sell. Digital downloads, such as ebooks, are perfect for selling online. Customers can access them immediately, and this can increase your sales conversion rates. The bigger profits usually come from up-sales and cross-sales, so give some thought to additional products you might offer to customers after their initial purchase. For example you might sell an ebook about how to play online poker to build your customer base. You could then target buyers with a more expensive course on how to win poker tournaments.
I know this from experience. Three years ago I was a struggling affiliate marketer, bouncing from offer to offer (playing a game of what I call “affiliate pinball”). Today I make a full-time income from diverse passive income streams: sales of affiliate products, sales of my own products, and Adsense revenue (my Adsense revenue alone topped $2,000 last month). And it’s all because I focus on serving the needs of a niche audience.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
So combine a review site and something people everyone loves, like babies. Imagine all the confusion new parents have when they bring a new baby into the world. What do they do, what do they need, what is the best? BabyGearLab solves that by reviewing baby stuff and helping parents understand it and buy it. This site has been around since 2011 helping parents through the impossible decisions of what is best for your baby.
This “free course” offer is a variation of what we saw in the last site: it’s a newsletter signup box. By offering people something concrete (the "FREE Texting Mini Course"), as opposed to something vague (for instance “our informative newsletter”), you essentially reduce people’s anxiety about signing up for something. This is why you’ll see so many “mini-courses” littered around the Internet - not only is it a mini-course as opposed to a newsletter, but the visitor only needs to commit to a small number of lessons, as opposed to a potentially unending subscription. By lowering the perceived commitment involved in signing up for something you’ll find that people are more willing to give you their email address.
8Binary offers any level trader the opportunity to use market leading trading platforms to manage risk and maximize profits. With a truly global reach and renowned customer service, 8Binary is a secure and safe way to trade Binary Options. Committed to offering all of its clients the safest and most user-friendly experience, 8Binary is the trusted name in the market. Whether you are a beginner, retail investor or a professional trading entity, 8Binary guarantees the best user experience possible.
The truth is much more complicated. It’s true that affiliate programs can be sources of phantom revenue and off-brand promotion. But managed properly, they can also make up 5-15 percent of online revenue and have an ROI among the highest of any online channel. CMOs are realizing that affiliate marketing can be an important part of their arsenal and are integrating the channel into their overall marketing strategies.
This is an interesting style review website that reads more like a magazine than a review site. This definitely helps give it some more credit than throwing a up a bunch of products and hoping people read them. It’s interesting that it takes a different approach, rather than writing long content, it focuses on a clean layout and video reviews to show people the product they’re testing, racking in 2.3 million monthly viewers. This is incredibly valuable for people willing to buy, but want to see the product in a video demo before purchasing. Now compare this site to what the site looked like in 2008 (here).
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
I couldn’t agree more on the advice on providing long-form content. In fact, most of modules we created are probably still longer than the ones found on AuthorityHackers, and 8000-words is considered normal. With the difference being that since they are technical in nature, they probably take 1.5 more times to create than a regular post written in English. :)
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
You may wonder if it’s worth adding affiliate links when your book review isn’t going to be flattering. My response is: sure, why not? Sometimes people’s tastes will be different than yours, and they may want to check out the book anyway. Or, they may click on the link to see if the reviews at Amazon agree with yours, at which point they may wander off and buy something else at the store. You’ll still get credit and make a percentage of the sale.
Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation to produce content on regular basis. Two that I am highly interested are PC parts and Fitness. I am aware they are too general subjects with lot of sites doing the same, but my idea is to produce constant review on PC parts, Laptops, Mobile devices, Accessories all in different categories, create lists like top5 or 10 under XX budget etc. Similar approach I would use if I I decide to go with Fitness path and divide content training advice, review of fat loss methods, supplementation, nutrition etc. I am aware that this will be a long journey and that it can pass few months before sales start to kick in and that’s the risk I am ready to take. My questions are:
Over the course of 6 months I’ve made $1300 with Amazon Affiliates alone with the majority of that coming from about 15 different posts. Each month I am seeing a steady and slow increase in my affiliate earnings as I continue to create content that recommends helpful products, even when my traffic is lower. My DA is at 39 and I average about 100,000 page views every month.
Although it has a dynamic and well-designed website, PeerFly has a limited range of offers at any given time (around 8,000). On the upside, it does offer good commission/payout rates, lots of FAQs and educational information, and regular contests and reward programs that can substantially increase your bottom line. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates.
A relative newcomer that was only founded in 2014, ConvertKit has taken the world of email marketing by storm. According to the company, they now have nearly 20,000 active customers of their email services. Their affiliate program works by paying existing customers a lifetime 30 percent commission for referrals that subsequently become ConvertKit customers or who sign up for ConvertKit webinars and other digital products.
Leadpages claims that its affiliate program is not exclusively for affiliate marketers, which is true, but the narrow focus of this niche means that only professionals affiliate marketers will ever be able to earn significant income from the program. Leadpages’s affiliate program does offer quite a lot of different options (webinars, videos, blog posts, free marketing courses, etc.) to send referrals to, which can lead to higher conversion rates if done correctly.
Joining our affiliate program is free and easy to get started. Since we have partnered with TUNE by HasOffers, which is a leading provider of affiliate links and program tracking, you will have access to all the tools you need to start earning through your partnership. Once you join the program, you will gain access to custom tracking links, in a single, simple line of code. You can add the pre-coded lines of HTML code to your website for simple creative banner tracking and use your custom tracking URL links by replacing your regular URL links with affiliate text links within your articles and social media posts. If you run into problems or have questions, you can contact your dedicated affiliate management team for support.
I have highlighted with red boxes how they are monetizing the site. First I will point out how professional the site looks – it has a custom logo and a very clean look and feel to the site. This helps build trust right away. Secondly, I like how they have the salary data that searchers are looking for right away on top. Then they have the adsense ads immediately following (still above the fold).
Products are now put in a category. The commission will be based on the category each product has been placed in whether or not the category is correct. For instance, I had a sale for a child riding toy tractor. Instead of it being in toys category which would have only earned me 3%, it was actually placed in lawn and garden category which I then actually earned 8% instead.
Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.
If you are new to affiliate marketing or you’ve been at it for years, I would love to hear about your affiliate marketing examples in the comments below! As you grow your blog and business, don’t forget to take the time to learn from other successful affiliate marketing websites. Affiliate marketing is not rocket science, and you don’t need to “reinvent the wheel.” You can literally learn everything you need to know from other successful affiliate marketers!
This book is a new entrant in our top 10 book list. The book teaches you to learn making money with affiliate marketing and become a successful marketer from scratch. You’ll learn how to create content and drive traffic using free and paid methods. The new book is the No. 1 bestseller on the topic while I was updating this page. A recommended read!
Ah, I see now, I was totally confusing the “competition” in Adwords with the low competition you talk about in your LongTail handbook. I actually used it as part of my screening criteria…oops. So I was looking for >1000 local searches, >$1.00 and Low Competition. I think I understand now to ignore the Competition column in the Adwords tool when searching for keywords. Thanks, guys!
There are some things that are confusing to a newbie such as "affiliate tracking" that isn't clearly explained, but (I'm old school) I have noticed that it is typical of writers in this day and age to assume that the readers understand most everything the author is talking about. Even when I took web design classes at a local college the instructors assume ALL students are millenials (I'm a gen X) and will not explain in more detail unless asked.
I just got finished reading Affiliate Marketing on the Web. Having been in the Internet Marketing business for almost 10 years, I must say that this was one of the best books I've read on Affiliate Marketing from both the merchant's and publisher's side. If you are looking for a book that gives you specific recommendations and pros and cons on which type of affiliate program you are seeking to deploy or participate in, this is the book for you!
hey sean, am a newbie who is so ethusistic about online marketing. great post , i must commend , it came in handy. through your post i clearly understand that an affiliate mustr have a website and a blog as a platform for promoting the good and services. here the thing with me , i dont have either of them and am asking ….. is it advisable for me to delve in affilate marketing peradventure i get a blog running now …?
When using affiliate links, the blogger also has control over where these links appear and how they look. Brands that offer affiliate partnerships typically provide a range of banners and titles for affiliates to use and contact affiliates when they have new creative to promote special offers, events and sales. However, you can also include simple text links on your site and EDMs and direct links in your social media posts.
The second reason – and one that’s just as important – is that finding good niches for affiliate marketing lets you build your brand identity. If you become an affiliate marketer that tries to market everything from guitars to basketballs to barbecue sauce, you have no real identity. Finding a niche and focusing on it lets you become ‘the guitar girl’ or ‘the grilling guy’. It allows you to build a brand, a reputation, and a following. This in turn helps you get the most from your efforts at affiliate marketing.
If you don’t mind me asking you some relevant things that would be great. I am a new blogger, I have been blogging for some months with full engagement. Now I can say that I have built a good amount of traffic and following after such hard work that I need to get into affiliate marketing now (which was the goal of creating good content). Can I get some guidance on which program I should go for that won’t make things complex for me in the beginning?
If you are completely new to affiliate marketing, you will appreciate the overview, advice, and pointers. For me the book was way too basic and was not polished (lacking solid editing) like I expected from a book available on Amazon. It promoted a few affiliate management software products which felt salesy and out of place. I agree with the comments that the content switched back and forth between being an affiliate and running an affiliate program for your site. The book was OK and serves a purpose, so 3 stars is my review.
Finding a good nich is a bit of a process. You can’t just choose a niche on a whim. Instead, you need to have specific research tools so that you know what people are searching for in search engines, along with how much competition there is for your niche. If you want to get into more advanced training, including all the tools you’ll need to perform niche research, I highly recommend this training program.
I know someone who created an Amazon affiliate site back in 2008. The site was making around $5,000/month when the owner decided to sell the site through Flippa. It was sold for $109,000 on June 2013. For some reason, the site has been down for several months now and I have no idea what the new owners are thinking. The domain was about iPhone reviews.
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LinkConnector has struggled to stand out from the pack but nonetheless has managed to sign some exclusive deals with big name brands, including Writer’s Digest, the Disney Store, Ironman, Hats.com, and Everly. Their strictly controlled screening process for both merchants/advertisers and affiliates/publishers means that you can always rely on the quality of products on offer.
Find your affiliates and affiliate programs in all the right places --As humans, many of us hope to inherently trust one another. We’d like to believe that someone’s word is good. That a check will cash. That we’ll again see the man who said he’d pay us tomorrow. If you’ve spent even a smidgeon of time working as a freelancer, you know this isn’t always the case. People pay late, if at all. You turn in work, and the source contests it. In order to avoid disappointment and fraud, make sure you are using a legitimate network to find both merchants and affiliates.
On your path to become an affiliate marketer, it isn’t always going to be an easy job. A lot of time and hard work must be dedicated to promoting relevant offers and helping the targeted audience. Some of the pros, however, are never having to create products, just drive the traffic to someone else’s products and earn money while not worrying about any customer support.
Michelle Schroeder-Gardener launched MakignSenseofCents.com in 2013. While Ahrefs estimates that she's getting 49,000 hits per month, her actual pageviews are much higher as she's part of the AdThrive network, which only allows websites to be a part of it if they have over 100,000 page views per month. You can see in her income reports, that this income makes up an extremely small portion of her entire revenue streams. Her biggest earners are her Bluehost affiliate commissions and her course that she sells.
Want to master the art and science behind successful affiliate marketing? This book can teach you in hours. It teaches how to improve profitability through search engine rankings and attracting high-volume traffic. There are 6 steps to a successful advertising campaign that are defined in this book as: keyword research, setup & implementation, return on investment, reporting and avoiding PPC fraud, software required and copy editing.
Writing good advertising sales copy (copywriting) is the other important skill for internet marketers. The good news is that when it comes to affiliate marketing, many vendors will provide you with copy to use for your blog posts, websites ads, etc. They'll give you the emails to send, the banner ads to display, and even posts you can use on social media (such as Facebook, Twitter, LinkedIn, etc.).
Taking the financial analysis a stage further, think about the potential profits you can make from each affiliate sale. You’ll have to sell hundreds of low priced items to make a reasonable return, and it may be better to promote premium products where one sale could generate hundreds of dollars. For example, an ebook on cat breeding tips might generate five dollars in commission for each sale. An ebook detailing a profitable gambling system might sell for ten times more and net you much higher commissions.
Let's pretend you love to cook and want to create a recipe blog. “Recipes” is a very competitive arena to build a brand new brand in. So you may want to narrow the focus a bit and choose a specific recipe style – low carb recipes, Paleo recipes, recipes portioned for one (AKA single people living alone), low-fat recipes, dessert recipes, holiday recipes, etc. Almost every broad niche has multiple sub-sects within it that may hold an opportunity for you. That said, I'd ensure the domain and brand you go with have the ability to expand into wider content and monetization opportunities as your brand grows.
This is the really fun part when it comes to finding your niche! You get to play around here, and search for niche ideas, which is super-easy with Google’s External Keyword Tool. This is a free tool that allows you to find out both local and global search volumes for certain keywords, related keywords, as well as the competitiveness of those keywords, too.