“The Rakuten Marketing team developed and executed an online marketing performance strategy that far exceeded our target goals for brand awareness, new customer acquisition and ROAS in our first-ever partnership with Disney. The campaign was such a success, we’re aiming to replicate the results with the launch of our Incredibles Collection launch this year. We look forward to continued, long-term program success with Rakuten Marketing’s expertise and proven technologies.”
Best Reviews is a website that does exactly what the domain name claims. They offer extremely detailed and in-depth reviews of certain products, and make sure to showcase that their reviewers have their brand showcased to ensure the reader builds an established trust factor with the website. This is a very smart move for any type of reviews based website. If you can take your own pictures, and show your readers you have actual experience with the products, there's a good chance your reader will identify with your content and be more likely to convert to a buyer once they've gone to Amazon or another online resource to purchase their product.
SimilarWeb tells us that visitors go to less 2 pages per visit. So, you can see the difference in TWC versus Outdoor Gear Lab. The products are less targeted so maybe visitors are more interested in buying something specific, not window shopping. The reviews are generally long and visitors are skimming a lot because the average time on the site is about 90 seconds.
Don’t just hope and pray that visitors will buy; setup everything correctly and make it happen! If you think that visitors will click on your affiliate links and buy just because you placed dozens of affiliate links on your website then you are wrong! You need to have a structured plan in place. Affiliate marketing is a business so you will have a much better chance of succeeding if you treat it like one.