Over the past 9 years I've tried A LOT of different niches with affiliate marketing, but I have had by far the most fun and most success promoting things I am interested in. You will have a much easier time creating content and connecting with your audience if you are working with a niche that you enjoy. No matter what the niche you will probably be excited to get working at first, but as time goes on you won't have that same excitement unless you are working within a niche you really like.
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates.
Content really makes everything pop on the Associates side of things. I started getting monthly Associate payments after a dry spell when I doubled down on creating helpful blogging content and also created some nifty, seamless, customized ads that fit perfectly at the end of my blogging themed and travel themed blog posts. I also have 124 of my own eBooks and 170 plus of my own products to sell from Amazon. Nice form of legal double dipping LOL. Super examples up top.
Which affiliate marketing program or network you sign up for, whether as a merchant or an affiliate, will have a huge impact on the success of your sales. Some programs are niche and cater largely to a certain industry, such as technology/software or retail sales. Some programs don’t pay as well as others and will, consequently, result in lower income for affiliates over time. Some programs take a larger cut of profit than others, leaving affiliates with less income. Some networks just don’t have the same features as others and can leave merchants and affiliates with fewer resources.
Jump up ^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network. New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
That being said, LinkConnector’s platform looks and feels outdated and is rather clumsily designed. Their dashboard also makes it difficult to find “hot” products or compare conversion rates, leaving affiliates somewhat in the dark about which products to choose. Ironically, despite their low-quality website, they offer some of the best customer service in the affiliate space.
When using affiliate links, the blogger also has control over where these links appear and how they look. Brands that offer affiliate partnerships typically provide a range of banners and titles for affiliates to use and contact affiliates when they have new creative to promote special offers, events and sales. However, you can also include simple text links on your site and EDMs and direct links in your social media posts.
Whereas health, finances, and romance are affiliate-friendly niches because they touch our daily lives, you can also be successful if you target popular hobbies. Sports are a good candidate, because many of them extend beyond state and national borders, giving you a massive audience from the outset. However, be careful to choose hobby-oriented sports instead of big-time spectator sports like football and basketball.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
The network is, again, contested by some as to whether it’s truly a part of the affiliate marketing conglomerate. But for good measure, we’ll discuss it. The network is essentially the middle man used to manage this exchange. The network helps accomplish such tasks as payment processing, tracking technology, reporting solutions, and can serve as a repository of available affiliates.