JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.
The first things that pops out is the number of ads (which I circled). This might be a bit ad heavy and I usually don't place this many ads above the fold. However, I guarantee that they have an excellent CTR with this layout. The ads are above the fold and within the content, in addition the use of the link unit at the top where a navigation bar would typically go is also very saavy. I would be surprised if the CTR is not at least 10%. However, I would caution against using this many ads. My tweak would be to remove one of the medium square units, and then wrapping the text around the other one.
It offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program. It covers social media, creating policies, working with feeds, coupons, widgets, and video, creating compelling content, handling partners who are not meeting goals, and much more. ‘Affiliate Program Management: An Hour a Day’ is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Giving away a free informational product such as an e-book, an email series or a mini-course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.
Another way to check whether or not your niche is something that you can promote affiliate offers on is actually to look at Google AdWords and check out the cost-per-click for keywords related to the niche that you might want to enter. Head over to Google AdWords, log in, and under Tools and Analysis, choose Keyword Planner. You want to click on Search For New Keyword Ad Group Ideas and enter a few keywords related to your niche: Travel, traveling, things like that. Click on Get Ideas, then click on Keyword Ideas and pay attention to the suggested bid. The suggested bid is basically how much an AdWords advertiser pays for one click in AdWords for people searching for this particular keyword.
In conclusion, I have covered 4 niche websites that I think are targeting keywords that have great search volume and high CPCs. I discussed the pros and cons of the layouts of the websites to give you an idea of how I think a niche site should be monetized. Remember, I did NOT go into whether or not anyone should be targeting these keywords as I did not really look at the competition levels. My guess is that these keywords would be too competitive for me to go after. I will discuss competition, and how to analyze the Google competition in detail in future posts.
With that said, affiliate marketing is NOT a get-rich-quick strategy. Just like any other type of business, it will take time and effort to grow. The average affiliate marketer doesn’t really start to turn a major profit for months, or even more than a year, and by that point many have already given up. Knowing that it takes time to become profitable is important for tempering early expectations, but it’s also vital that you take the time to learn some of the best ways to reach your true earnings potential.
Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steadier revenue stream for your website.
While their top keyword that they get organic traffic for is about Baby Monitors, articles like these that are monetized via Amazon Affiliates are only a fraction of site revenue. I'm sure that display ads make up the bulk of their income, either through an ad network or selling their own advertising space. It does appear that they are currently monetized with adsense, but that could be part of their monetization strategy with any larger ad network. There are larger ad networks out there that typically deliver a higher RPM than just Adsense these days, so that's something that every website owner with some serious traffic should look at. Overall the traffic that Fatherly.com generates every month is extremely impressive.
Greatist.com is a health publication that was started in 2011. The traffic growth over the last couple years is incredible, and the site has become a full fledged media resource. Greatist.com has a larger staff, and has purchased a number of other online businesses. The top keyword “healthy breakfasts” gets an estimated 62,000 searches per month, but the long tail traffic that Greatist.com gets is truly incredible.
Where they make their money is when someone picks a school to get information about. There are companies (like Quinstreet) that allow you to get paid “per lead” for education content. Some of these leads can payout anywhere from $20 all the way up to $50 per lead depending on the institution. There are plenty of affiliate sites in the education niche that get paid using these types of leads. I'm not sure if LearnHowToBecome.org uses Quinstreet or another CPA network, but the fact is that there is definitely big money in the field for education affiliates. It used to be that these were some of the most profitable CPC adsense earning niches you could be in (see our sites from 2012), but lots of them have completely shifted to the lead based model when it comes to monetization. If I were to guess, LearnHowToBecome.org is probably making multiple six figure monthly income due to ranking for a number of excellent education focused keywords.
With all that being said, this site definitely gets some decent traffic and even if they were just participating in display ads and Amazon Associates as monetization, I'm sure it would make a significant amount of income. Like BabyGearLab.com – people researching supplements are usually looking to buy something, and health food decisions are often impulse buys. That means that this niche may convert better than others, especially because the price points of a lot of these products is on the lower end. For an income “guesstimate” – I would say that this site is probably making north of 20K per month between affiliate and display ad revenue.
Over the past 9 years I've tried A LOT of different niches with affiliate marketing, but I have had by far the most fun and most success promoting things I am interested in. You will have a much easier time creating content and connecting with your audience if you are working with a niche that you enjoy. No matter what the niche you will probably be excited to get working at first, but as time goes on you won't have that same excitement unless you are working within a niche you really like.
LearnHowToBecome.org is an education website that provides information to prospective students. They have a lot of great content and cover just about every type of education field you can think of when it comes to finding out the best college path in a given profession. A quick look at backlinks shows that they have tons of major educational institutions that they work with, which is a significant portion of their backlinking strategy. The content is top notch, and the website is specifically designed to keep the users interacting with the comparison grids and searching through the best possible schools for their given topic.