For example, the content on Super Weddings is useful whether you're organizing a wedding today or next year. All the content on the site is created accordingly. To make things easier for the audience, it is separated into categories to make it very convenient for the reader to find what they're looking for. This, of course, is also very good for SEO.
To refresh your knowledge you might remember that context ads earn you money for each person who visits your site and clicks on the ads. The ad network automatically generates the ads and you insert them into your site just by copying a small piece of code. The biggest context ad network is Google AdSense, so a lot of people (including us!) will use the word "AdSense" when they're really talking about "context ads" in general.
We don't really have any dedicated Amazon Affiliates training program. It's a little bit different than the sort of affiliate marketing training we normally provide, because we usually focus on just a few key products in specific niches, not the many, many items available through Amazon. Setting up your site will be similar in many ways, at least on the technical side of things. How you approach content and your overall marketing strategy may be different, though.
Best Reviews is a website that does exactly what the domain name claims. They offer extremely detailed and in-depth reviews of certain products, and make sure to showcase that their reviewers have their brand showcased to ensure the reader builds an established trust factor with the website. This is a very smart move for any type of reviews based website. If you can take your own pictures, and show your readers you have actual experience with the products, there's a good chance your reader will identify with your content and be more likely to convert to a buyer once they've gone to Amazon or another online resource to purchase their product.
Back in these early days, the site was still called “Tom’s Hardware and Performance Guide” and its domain was sysdoc.pair.com — pair.com being a Pittsburgh-based hosting company. Today’s domain, tomshardware.com, was added on September 11, 1997, followed by additional language versions over time, including German, Japanese, Polish, French, Chinese, Italian, Turkish and others — some operated by Tom’s Guides Publishing, Inc., and others based on franchise agreements.
This is one of my favorite Amazon Affiliate Websites because it’s so freaking cool! These guys gather up the coolest gadgets, gifts, tech and oddities from Amazon and around the web to showcase on their website. These are gag gifts and fun gadgets people love to buy. They likely use a SEO tool like SEMrush to find great blog post ideas. This site uncovers the cool, often hidden, things of the internet and all you have to do is click on one of the Amazon Affiliate links to buy it from the Amazon store. ThisIsWhyIAmBroke works with more than just Amazon, but it’s one of their biggest revenue sources. It’s entirely possible to create a website just like this.
In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date, or suggest strategies no longer endorsed or permitted by advertisers.
You understand in an instant what the site is all about and you’re also not overwhelmed with options. Some blogs put way too much content and navigation can almost feel like an IQ test. But with Baby Gear Labs, you have reviews, how-to’s and some basic essentials. This means they cover all kinds of audience; whether it’s people who really want to dig deep into their choices, or those who just want a simple solution.
Best Reviews is interesting for different reasons though. They are interesting because they pay for a ton of their traffic based on findings through SEMRush.com. They average about 300k visits every month because of their Google Adwords advertising spend. This means they are bidding on keywords and paying for traffic on top of the organic traffic they already get. It's possible that buying this additional traffic has helped them gain additional links because their content is very good. The purchased traffic is just helping them get in front of an audience that's actually looking for their product, just like SEO. If conversion rates are lower, you will end up making less money than you spend to buy traffic, but because of the authenticity of the Reviews, it's likely that BestReviews.com converts researchers to buyers at a higher rate than other affiliate sites. While it's tough to know exactly, I would guess that this site makes 6 figures per month or more in Amazon Affiliate revenue due to their traffic numbers.
Leanne, that was great stuff. I saw some interesting delineators I’d never seen before, like how many subscribers you have making a difference in whether you should start with affiliates, at what level, etc. I appreciate the “ethical” angle you weaved throughout this, too, because affiliate marketing can/does have a bad reputation due to the way it’s been abused in the past. Your article will help educate current and future affiliate marketers, much appreciated!
I’ve actually never even considered affiliate marketing for my blog… You’ve definitely given me some things to think about. I definitely think My blog should be more established (more traffic, followers, etc) before I would want to make that kind of charge… I’m still learning so much, I don’t want to overdo it by taking my blog to another level. Plus since my traffic isn’t super high, it wouldn’t be beneficial to me just yet. Great info Margot!
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
Now is your chance to team up with The Home Depot and share in the continued growth of the most successful nationally-known home improvement retailer. By joining our affiliate program, you can start earning a profit on every qualified sale you refer to homedepot.com. It is a simple process, and the more customers you have purchase - the more you earn!
I think one of the most important things bloggers need to do to get affiliate sales is to make sure they have great photos for what they are selling/promoting. Good writing is important but most people are attracted to the visual aspect of what they’re reading. My posts with more photos do so much better than the posts that don’t have as many. Your audience needs to see what the product actually looks like. Many people are lazy and may not always click on the text link.
If you are completely new to affiliate marketing, you will appreciate the overview, advice, and pointers. For me the book was way too basic and was not polished (lacking solid editing) like I expected from a book available on Amazon. It promoted a few affiliate management software products which felt salesy and out of place. I agree with the comments that the content switched back and forth between being an affiliate and running an affiliate program for your site. The book was OK and serves a purpose, so 3 stars is my review.
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In conclusion, I have covered 4 niche websites that I think are targeting keywords that have great search volume and high CPCs. I discussed the pros and cons of the layouts of the websites to give you an idea of how I think a niche site should be monetized. Remember, I did NOT go into whether or not anyone should be targeting these keywords as I did not really look at the competition levels. My guess is that these keywords would be too competitive for me to go after. I will discuss competition, and how to analyze the Google competition in detail in future posts.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
So this is a niche I guess. This is an interesting example of a site built around a high price item that I could see people willing to buy online rather than a store. This doesn’t leave a lot of room to expand into other hot tub areas, but if your focus is “inflatable hot tubs” then go for it. I can’t imagine they update it too often, the last time seems to be August 2015, but what’s new in the world of inflatable hot tubs?
Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.
Don’t just hope and pray that visitors will buy; setup everything correctly and make it happen! If you think that visitors will click on your affiliate links and buy just because you placed dozens of affiliate links on your website then you are wrong! You need to have a structured plan in place. Affiliate marketing is a business so you will have a much better chance of succeeding if you treat it like one.