Where they make their money is when someone picks a school to get information about. There are companies (like Quinstreet) that allow you to get paid “per lead” for education content. Some of these leads can payout anywhere from $20 all the way up to $50 per lead depending on the institution. There are plenty of affiliate sites in the education niche that get paid using these types of leads. I'm not sure if LearnHowToBecome.org uses Quinstreet or another CPA network, but the fact is that there is definitely big money in the field for education affiliates. It used to be that these were some of the most profitable CPC adsense earning niches you could be in (see our sites from 2012), but lots of them have completely shifted to the lead based model when it comes to monetization. If I were to guess, LearnHowToBecome.org is probably making multiple six figure monthly income due to ranking for a number of excellent education focused keywords.
Awesome article! This is jam packed with great info. I am just starting a personal finance blog with my fiance and we were a little confused about how to start monetizing. We were initially thinking about using Google AdSense but between this post and another blog I read I am surely convinced that’s not the correct route. I’m really happy you have shared this information because it’s provided an excellent starting point for creating income.