When it comes to ranking well in Google, generally Google will give your site preferential treatment on certain topics, once it's figured out what your website is about. Sites that cover such a broad variety of topics don't tend to rank as well as sites that are niched down, unless you have an amazing backlink profile and a really big budget. Since TheWireCutter is owned by New York Times, they have the budget to test new products, and have the authority to get linked to by any other web properties owned by the New York Times. If you niche down to a specific audience, it's far more likely that Google will favor your content over a larger site when it comes to that audience. OutdoorGearLab.com has done exactly that by only focusing on outdoor gear reviews. I am guessing that they also have a large budget, and have built a very successful affiliate business as a result. Plus it's a great looking site with lots of excellent information.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
Truth be told, many marketers don’t give affiliate marketing the respect and attention it deserves. This is partially because many marketers believe it’s synonymous with referral marketing, which is something they’re likely already doing. But the two terms are not interchangeable, and the differences are better understood once you learn how affiliate marketing programs work.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
I'd say the content on this site is a little less “in-depth” when comparing it to LearnHowToBecome.org, but the content is still very good (hence the reason a 600 word article is ranking well for a high volume keyword). While it's difficult to judge based on traffic estimates, I would make a guess that LawyerEdu.org is making over $10k per month based on lead sales. If you remember, CPA/Lead sale programs can yield up to $50 or more per lead, and some professions and/or schools pay even more for them. Overall this site doesn't have a ton of content, but the content it does have is super informative and hyper focused on one line of work. It also has an excellent link profile, which is another reason it's ranking well.
Reviews traditionally do a great job of converting (turning clicks on links into sales on the other end) for you. If you’re going to do a review, you’ll want to include at least one affiliate link to the book in the post. Unless you’re participating in an author’s blog tour or some such, you may want to avoid linking to the author’s various sites and social media pages. It’s up to you, but the fewer things in the post there are to click, the more likely people will click your affiliate links (you can always link to favorite authors in a blogroll list over on your menu).
Which affiliate marketing program or network you sign up for, whether as a merchant or an affiliate, will have a huge impact on the success of your sales. Some programs are niche and cater largely to a certain industry, such as technology/software or retail sales. Some programs don’t pay as well as others and will, consequently, result in lower income for affiliates over time. Some programs take a larger cut of profit than others, leaving affiliates with less income. Some networks just don’t have the same features as others and can leave merchants and affiliates with fewer resources.
Writing good advertising sales copy (copywriting) is the other important skill for internet marketers. The good news is that when it comes to affiliate marketing, many vendors will provide you with copy to use for your blog posts, websites ads, etc. They'll give you the emails to send, the banner ads to display, and even posts you can use on social media (such as Facebook, Twitter, LinkedIn, etc.).
Whereas health, finances, and romance are affiliate-friendly niches because they touch our daily lives, you can also be successful if you target popular hobbies. Sports are a good candidate, because many of them extend beyond state and national borders, giving you a massive audience from the outset. However, be careful to choose hobby-oriented sports instead of big-time spectator sports like football and basketball.
Designing and developing your blog / niche site – When it comes to themes and designing your blog/website, if you want to go big, and get real pro right out of the gate, I suggest you look into the Rainmaker Platform, which is what THIS website is built with. To keep things a little more simple, once you’ve got started with Bluehost, you can visit StudioPress to get your site looking pretty.
Nursing Scholarships receives 40,500 Exact match Local searches each month and has a CPC of $3.09 and has high advertiser competition. This is a great keyword to target as far as those 2 criteria are concerned. (Remember I am not even looking at the top 10 competition in this post). However, this site is ranking #2 in Google for its chosen keyword.
I absolutely see the value in affiliate sales (and Pay Flynn is one of the masters at doing this authentically and openly), but I got really turned off it when I saw a lot of bloggers I read and respect writing junky “How to set up a blog” posts that didn’t seem relevant to their audiences purely so that the could get the sweet Bluehost commissions in.
Thanks Doug Cunnington for the nice list. I am going to create my first niche site. As I am a WordPress developer, I will create a custom theme for my niche site. I checked all the above links. I think all are the same type of niche sites. The difference is less upon them. Actually, I am searching for an extraordinary, uncommon site. From where I can get an idea. Can you please suggest me any website that you think is different from common niche site? Who are following a different strategy than general niche site. Thanks again for everything.
He put only very little effort on building this site but it makes him thousands of dollars every year “on autopilot” (=passive income). I think creating this site took only like a few workweeks in total. We can certainly say it was success. You can take a look at the process how Jay built the site on Wealthy Affiliate live training archive. (I’ll leave a link below.)
BabyGearLab.com is basically the baby's gear version of OutdoorGearLab.com. It has the same theme and site structure as OutDoorGearLab.com. While it doesn't express that this site is owned by the same people, it's probably operated by the same group. The structure is very similar and the focus is definitely Amazon Affiliate income for this site. The cool thing about this site is that they actually have some really good reviews and content. It's similar to TheWireCutter.com – but niched down, which is a popular route that most sites are going these days.
This Affiliate Marketing Website was built as a live case study within Wealthy Affiliate over a 4 week period. Members were able to watch every single step I took while building the site. From keyword research to showing profits – every step was shown live and recorded. If you’re a member of Wealthy Affiliate, you can watch the entire case study from start to finish. Here’s a post that outlines the entire case study.