Nick Loper is a veteran affiliate marketer, author, and a lifelong student in the game of business.  His latest role is as Chief Side Hustler at SideHustleNation.com, a growing community of part-time business owners. Need a leg-up in getting your biz off the ground but short on time? Grab Nick’s free "Cliff’s Notes"-style guide to the world’s best business books here. Follow Nick on Twitter at @nloper.
Jump up ^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.

Nick Loper is a veteran affiliate marketer, author, and a lifelong student in the game of business.  His latest role is as Chief Side Hustler at SideHustleNation.com, a growing community of part-time business owners. Need a leg-up in getting your biz off the ground but short on time? Grab Nick’s free "Cliff’s Notes"-style guide to the world’s best business books here. Follow Nick on Twitter at @nloper.


Online presence — A major step in becoming an affiliate marketer is having your online presence up and running. This includes a website or blog and any social media profiles you deem necessary to the promotion of these products. If you’re unsure or need direction on how to build a professional website, check out our pillar page on how to make a website from scratch. You can create a website through a website builder, which will host your site and allow you to purchase a unique domain name.

Now you should have a pretty good idea of what niche you are going to get involved with. It is possible that you haven’t narrowed the list down to a single topic area, but you probably have found a few ideas that you feel real good about. Now at this point, it’s important to get an idea of how much money you can potentially make in your chosen niche. ClickBank is a great place to go to that search. First you browse top products in your category. If you don’t find any offers, that is not a good sign. It could mean that no one has been able to monetize that niche.
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.[4][5]
JVZoo’s strength is that it allows experienced marketers to gain access to product launches and a huge range of online courses while setting up sales funnels and customized landing pages. It’s definitely not for someone who wants to monetize a blog or earn money by having users click through and buy physical products. If you’ve carved out a strong presence online in the marketing space, JVZoo might be a perfect fit.
Baby Gear really go that extra mile by actually buying every product that they review. Now, obviously this is a lot of work and cost but the payoff is extreme credibility and great content. This just isn’t possible for a lot of blogs, either because of the cost, or the time involved or simply the niche they are in. However, the thing to take away from this is that customers value credibility.

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Thanks a lot gravity for sharing such useful tips. I am ready, listening your post straight 7 hours now. Finished two ebooks. My question is I have a domain named all in here. I bought this keeping in mind for everything (all niche). Can you suggest me which niche should I choose initially? I loved your video and tips. I'm sure I'm going to do it. Waiting for your reply.
This is the sister site to the affiliate marketing site TheWirecutter. Another amazon affiliate website that list gadgets and gear that the website reviews. They come out and say it on their homepage, they earn money by affiliate commissions. Apparently this sites receives over 1.8M visitors, which is pretty impressive considering this site only started in 2013. I guess the moral of the story is, it’s not too late to start a review website. It also helps to have incredibly long reviews. In fact, their one soda stream review had over 13,000 words. This is a great example that content is king.

When you promote a product you also promote the person or the company who is behind the product so try to choose wisely. You don’t want your visitors to go and buy a product following your advice then come back unhappy. Do you think that this visitor will come back to your site and take your advice again? Most likely no; this can hurt your credibility in the long run. Usually, websites/company that offer good customer service will have better customer satisfaction so try to stick with promoting their products.
I read this title and expected an awesome community of runners sharing their glory stories of braving the snow and rain to log in miles. Instead I’m directed to a boring treadmill site. This site is about 5 pages and a couple of additional pages for reviews for treadmills. The reviews are the only pages with any kind of lengthy content and those are still only around 800 words. The main redeeming quality about this site, is they are focusing on high price items so even a single sale of a treadmill is a nice commission. This is another example of a website you could make in a weekend. It’s motivating though because you know you can do better, right?

Anyway, my guess is that this site ranking at #8 in Google for this keyword and the high CPC, probably pulls in between $500 to $1000 per month.  In fact it could actually be much more that that just depending on how much traffic they really receive.  This is with the assumption that they receive traffic from more than just this keyword (which is the case with every single website I have ever owned).
The network is, again, contested by some as to whether it’s truly a part of the affiliate marketing conglomerate. But for good measure, we’ll discuss it. The network is essentially the middle man used to manage this exchange. The network helps accomplish such tasks as payment processing, tracking technology, reporting solutions, and can serve as a repository of available affiliates.
The Wirecutter is the best example of an affiliate site that I’ve ever seen. I wouldn’t even put it in the same category as what you’d think of as an affiliate site, aside from how they make their money. Brian Lam’s a great example of someone who sticks to a principle and then grinds it out to the nth degree. Can’t say how many times I’ve used that site (and TheSweethome) for product reviews.
The nice thing about those popular niches is that even though there's a lot of competition, there's also a lot of interested consumers! That's better than a smaller market where there are also a lot of sellers competing, but fewer potential customers. If you can find a way to differentiate yourself or offer a unique perspective on a particular niche, you should be fine!
The site has lots “the best” -articles. For example, The Best Fish Oil For Dogs (5 Highly Effective Products). Then they have listed 5 different fish oils for dogs and the reader can click their link to buy them. Another example is, “How To Crate Train A Puppy (Plus 5 Excellent Crate Options).” They seem to monetize with Chewy.com affiliate program. Chewy.com is an eCommerce for pet products.
I would like to add that for information products, a lot of the time it’s pretty easy to rank for “information product review”. I recently did a review of a popular ebook that is a month long discipline program. I went about it by doing the actual program and documenting everything. At the end of the month I wrote up a 2700 word article summing up the whole experience.

If you are completely new to affiliate marketing, you will appreciate the overview, advice, and pointers. For me the book was way too basic and was not polished (lacking solid editing) like I expected from a book available on Amazon. It promoted a few affiliate management software products which felt salesy and out of place. I agree with the comments that the content switched back and forth between being an affiliate and running an affiliate program for your site. The book was OK and serves a purpose, so 3 stars is my review.


BabyGearLab.com is basically the baby's gear version of OutdoorGearLab.com.  It has the same theme and site structure as OutDoorGearLab.com.  While it doesn't express that this site is owned by the same people, it's probably operated by the same group.  The structure is very similar and the focus is definitely Amazon Affiliate income for this site.  The cool thing about this site is that they actually have some really good reviews and content.  It's similar to TheWireCutter.com – but niched down, which is a popular route that most sites are going these days.

As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.
Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation to produce content on regular basis. Two that I am highly interested are PC parts and Fitness. I am aware they are too general subjects with lot of sites doing the same, but my idea is to produce constant review on PC parts, Laptops, Mobile devices, Accessories all in different categories, create lists like top5 or 10 under XX budget etc. Similar approach I would use if I I decide to go with Fitness path and divide content training advice, review of fat loss methods, supplementation, nutrition etc. I am aware that this will be a long journey and that it can pass few months before sales start to kick in and that’s the risk I am ready to take. My questions are:
On your path to become an affiliate marketer, it isn’t always going to be an easy job. A lot of time and hard work must be dedicated to promoting relevant offers and helping the targeted audience. Some of the pros, however, are never having to create products, just drive the traffic to someone else’s products and earn money while not worrying about any customer support.
There's no max volume, but you do need to consider the competition. Generally keywords with very high search volumes are very general keywords and the giants of the internet (Wikipedia, WikiHow, domains with the primary keyword, etc) dominate, and so trying to rank for it would be very, very difficult if not nigh impossible. However, if you find no one else is properly optimizing for that keyword and it has monetization potential, go for it! Just make sure you understand how that keyword fits into your overall strategy. Don't optimize for it simply because of volume.
If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
Colmex Pro is the leading European Regulated CFD Broker. Offering Tier 2 CFD’s, as well as Live Equities, Indices, Commodities, Futures, and Forex, Colmex Pro offers nearly every investment vehicle available on the US Stock Market to international day traders. Coupled with their partner’s educational packages and trade room access Colmex Pro offers investors the best opportunity to grow and learn how to day trade successfully. CPA up to $1000
Interesting anecdote: On one of our “authority sites”…right now, we’ve gone the way of NOT placing ads on the home page, actually. We have images/categories on the first page that people click through to get to the content. Because of this we have an EXTREMELY low bounce rate…everyone who comes to the site (via the primary or exact match KW) has to make another click to get to the area they really want, which will contain ads. I think eventually we’ll blend in just a FEW ad placements above the fold on the main page.
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates. 
How To Start 3 Different Online Businesses With Just 1 Idea: Sell Products, Start a Blog & Create Passive Income (Making Money Online, Entrepreneurship & small business, business marketing), this book provides readers with a great concept. Creating 1 business can offer you three different income streams. Online you can do 3 things to make money; sell products, sell services, and collect commissions. If you are smart you will capitalize on all 3. This book will show you how to do that for $9.99.

But first, it is a resounding “yes” to the question of whether or not it’s possible to make money with affiliate marketing. Though not every affiliate marketer needs to blog to make money (we’ll save that post for another day), it’s clear that great content from a blog helps multiply affiliate sales. I will show you 5 affiliate marketing examples just below (or you can jump to the examples now).
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005.[15] MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.[16]
SimilarWeb tells us that visitors go to over 3.75 pages per visit which is a lot. But “outdoor people” are obsessive and they love gear. I know this because I am one! If you start checking out one product, you’ll see another interesting product and so on… And, people spend a decent amount of time on the site. All that leads to a bounce rate under 50%.
Can you make money with affiliate marketing? The short answer is yes, affiliate programs can earn a extra money and even a full-time income from home. The long answer is a little more complicated. Like any home income venture, success comes not so much from what you choose to do to make money, but whether or not you do what needs to be done correctly and consistently.
Joining our affiliate program is free and easy to get started. Since we have partnered with TUNE by HasOffers, which is a leading provider of affiliate links and program tracking, you will have access to all the tools you need to start earning through your partnership. Once you join the program, you will gain access to custom tracking links, in a single, simple line of code. You can add the pre-coded lines of HTML code to your website for simple creative banner tracking and use your custom tracking URL links by replacing your regular URL links with affiliate text links within your articles and social media posts. If you run into problems or have questions, you can contact your dedicated affiliate management team for support.
If you get THAT clear and believe in some product, go ahead. Your audience trusts your word. But most folks need to use or experience before they can get clear, because they have a fear: the fear of using trust. I am slowly losing that fear but still use what I promote, before I promote it. I also just sell my stuff mainly. Since I have quite a few products and eBooks and services to sell.
We are all influenced by fashion in some sort of way. Even for those of us who claim, “I’m not into fashion“. Something or someone must have influenced you to wear what you are wearing right now. Let’s face it – the fashion industry is always going to dominate. We are always going to be teased by the latest and most trending clothing gear and accessories on the market.

Alot of ppl are still in the dark about this line of work. They still rely on their day jobs and unwilling to take a risk. Donald Trump took a risk by running for president. Why can’t other people who are unsure about Entrepreneurship lead by example and take a risk online in getting started in affiliate marketing and work from home? Truth is, most people are afraid of getting out of their emotional comfort zone and don’t want to explore the unknown. There’s a bundle of money to be made in this industry by faithful people who do the transformation business work and get started out of inspiration.
Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance.

In the BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. Plus, the more referrals you drive through the program, the higher your commission tier will go. BigCommerce uses an industry leading 90-day cookie, so you will receive credit for up to three months for the referrals you generate. Also, there are no obligations or minimum commitments to join the program.


With a well-known ‘An Hour a Day’ format, this book guides its readers step-by-step on how to practically research, promote, manage and optimize a successful affiliate marketing campaign. It also explains social media tools such as how to deal with coupons, widgets and other multimedia stuff. From determining payment schedules to communicating through appropriate means, this is a quality do-it-yourself guide for its readers.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.

It can be published as a book, and other people have already suggested what to include into ‘part 2’. As someone who has been asked by other people wanting to promote my products/serviced, I’d love to read about the merchant’s side of AM, e.g. various software that can be used, how to choose affiliate partners, what to include in the agreement, etc.


The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you. 

I just got finished reading Affiliate Marketing on the Web. Having been in the Internet Marketing business for almost 10 years, I must say that this was one of the best books I've read on Affiliate Marketing from both the merchant's and publisher's side. If you are looking for a book that gives you specific recommendations and pros and cons on which type of affiliate program you are seeking to deploy or participate in, this is the book for you!
By putting in more time and effort upfront, you increase your chances of finding a profitble niche. I don't 100% buy into the "choose something you are passionate about" mantra, sure it may help you if you have issues with focus, however if you are serious about affiliate marketing then you need to treat it like a real business and be prepared to put in the time and effort.
 The idea behind the book is to build a lifestyle business by using the right strategies. You'll learn how to identify the parts in your business that generate the most results, automate almost every aspect of your business, and how to outsource almost every task. It will give you a unique perspective on how to approach your online business by working smarter, not harder.
Affiliate marketing is for you if you have heard of it, but just don’t know where to start, if you have a blog that you want to monetize but just don’t know how, if you want to quit for job and live a life of financial freedom, if you want to build an automatic money making machine that does everything automatically and just makes you money on autopilot.
Now you should have a pretty good idea of what niche you are going to get involved with. It is possible that you haven’t narrowed the list down to a single topic area, but you probably have found a few ideas that you feel real good about. Now at this point, it’s important to get an idea of how much money you can potentially make in your chosen niche. ClickBank is a great place to go to that search. First you browse top products in your category. If you don’t find any offers, that is not a good sign. It could mean that no one has been able to monetize that niche.

Leadpages claims that its affiliate program is not exclusively for affiliate marketers, which is true, but the narrow focus of this niche means that only professionals affiliate marketers will ever be able to earn significant income from the program. Leadpages’s affiliate program does offer quite a lot of different options (webinars, videos, blog posts, free marketing courses, etc.) to send referrals to, which can lead to higher conversion rates if done correctly. 

JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Because there are no limits placed on the number of links, buy buttons, or calls to action on a website, JVZoo can sometimes be somewhat low quality both in terms of offers as well as products. Nonetheless, it has proven itself to be a fierce competitor to companies like ClickBank.


Hi Gina, thank you for this helpful video. I was looking at the beauty niche as I would like to promote latest make up items but didn’t get far with that as the only closer related one with the 6 gravity was the kabuki make up brush? The other idea for me was to promote manifestation miracle as this book has truly changed my life and in an indirect way also brought me to affilorama. Do you think that might be a better starting point? And how would I call that niche? Any tips are welcome as I am totally new to this :)
If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.
This is one of my favorite Amazon Affiliate Websites because it’s so freaking cool! These guys gather up the coolest gadgets, gifts, tech and oddities from Amazon and around the web to showcase on their website. These are gag gifts and fun gadgets people love to buy. They likely use a SEO tool like SEMrush to find great blog post ideas. This site uncovers the cool, often hidden, things of the internet and all you have to do is click on one of the Amazon Affiliate links to buy it from the Amazon store. ThisIsWhyIAmBroke works with more than just Amazon, but it’s one of their biggest revenue sources. It’s entirely possible to create a website just like this.
Affiliate marketing is the internet version of getting paid on commission. You sign up with Amazon, Barnes & Noble, Borders, or other online sellers, then promote books on your blog by including special affiliate links (on the surface, these links don’t appear any different from regular links, and they can go to specific book pages, to searches, or to category pages in the bookstore).
“All of them, we found, have some flaws in fit, functionality, or convenience. Because this is the first generation of the technology, manufacturers are still working out the kinks. As a result, we can’t make an overall pick that we think would work for most people. What will work for you depends on what mobile device you have and how willing you are to put up with performance glitches in order to take advantage of a cutting-edge (but still clearly work-in-progress) convenience feature.”
Adam Riemer is an Affiliate Veteran and leading Outsourced Affiliate Manager.  He builds content sites as an Affiliate and the programs he manages only works with content sites and value adding partners.  His company is known for removing adware, trademark bidders and coupon sites that poach from merchants and other Affiliates by ranking for url + coupons and then growing a value adding program ethically and responsibly. Follow Adam on Twitter at @rollerblader.
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