SimilarWeb tells us that visitors go to less 2 pages per visit. So, you can see the difference in TWC versus Outdoor Gear Lab. The products are less targeted so maybe visitors are more interested in buying something specific, not window shopping. The reviews are generally long and visitors are skimming a lot because the average time on the site is about 90 seconds.

Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
JVZoo was founded in 2011 and has since rocketed to near the top as one of the most popular affiliate programs out there. JVZoo is unusual in that there are no upfront costs for either publishers or merchants (advertisers). JVZoo’s income is exclusively from charging fees (to both the merchant and the affiliate) after a sale has been made. It is also unusual in that it pays commissions “instantly” via PayPal rather than once a week/fortnight/month like other affiliate programs.
It offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program. It covers social media, creating policies, working with feeds, coupons, widgets, and video, creating compelling content, handling partners who are not meeting goals, and much more. ‘Affiliate Program Management: An Hour a Day’ is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.

The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
Thanks for the great info and many examples. If a picture is worth 1000 words, 17 excellent examples are worth gazillions!! BTW, your use of “persona” was 100% correct. While a persona can be fake or deceptive (eg, “she adopted a meek persona every time he was around, but in reality, she was anything but…”), but it in no way implies that person behind it is not real. The more general meaning of the term is any character or personality presented outwardly, as to an audience or the public, and that is precisely how you used the word here.
Second, he's able to attract people who are searching for those particular products in the search engines. If they search for those products they might end up on one of his review pages, where they would read his negative review of the product.  The affiliate hopes to make the customer reconsider their decision to buy the product and question what alternatives are available. In fact the affiliate has (quite cleverly) anticipated this response, and placed a number of his high-earning "five star" recommended products at the bottom of the page. Readers of the review can click through to his favorable reviews of these products, or simply go through to the merchant site directly
The best way to find suitable brands to promote is by simply using a search engine using: '[Brand] + Affiliate Program'. Some companies run in-house affiliate programs however, this is a very specialist area. Therefore, most companies opt to employ an 'affiliate network' which has already built a large base of affiliates and gained years of experience in running successful programs for clients.
Another way to think about an affiliate marketing niche is as a group of people with a similar interest or problem. This is good way to think of niches for marketing, as you’ll be offering products to satisfy their passions or needs. There’s a balance between choosing an affiliate marketing niche you’ll be able to compete in and there being enough market size for you to generate good profits. If you choose a market with just a few thousand people, it could be very hard to make enough money to justify the work required to reach them.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
Do you have any opinions about sites that got hit with Google Fred for having too much affiliate content? I think one of your other sites got hit (not TYS) and I saw you add a lot of new content but it’s not going up much. The same thing happened to me; I had too much affiliate content and got penalized; added more content but it’s not helping. I am thinking of just starting a new site and redirecting links to the new site. I feel like this penalty is unrecoverable….
These ideas opened my mind. I am looking to try affiliate marketing for a long-time, but stuck on adsense. I am now looking to decide a niche for affiliate, I know how to SEO sites to rank high. I have a question; how do we decide the best niche/sub-niche based on competition? Because SEO is the only method I can rank my sites, and bring traffic, and if there is less competition on top, then only we can rank the sites. How do we know which site has less competition/good traffic? and could you suggest some niches which match this criterion?

Best Forex Partners (BFP) was established in 2011 by a group of international financiers and global online marketing professionals who saw a need to change the nature of affiliate marketing for the better.  In a few short years they combined their over 60 years of combined financial and marketing experience to create a new way to affiliate market and have never looked back!
Later on, I managed to earn more money from Walmart.com as an affiliate and joined commission junction and other affiliate networks to earn more money in affiliate marketing. the one part I really find challenging is creating rich content for my site every day or every other day. This is when I focus on other things such as YouTube video marketing, writing periodicals online, and so on. But nevertheless, joining a multiple affiliate networks is good for anyone to do because you want to create diversify sources of income. Just be mindful that when you join multiple affiliate networks you’re not only keeping in touch regularly with the affiliate managers you partner with through those specific affiliate programs, assure also asking them questions often about how to create effective affiliate landing pages,, informative YouTube videos with your affiliate link in them, as well as asking your affiliate manager to offer any other kind of promotional tactics you can use to increase your affiliate commission potential. I am sick and tired of hearing some people say they never earn one dime in affiliate marketing. That’s absolutely nonsense because they’re lazy and don’t bother to do the extra work. If you’re building relationships with your target audience and affiliate managers, creating content for your site and engaging YouTube videos daily or every other day, and staying active with other marketers in the affiliate marketing community, there’s no reason for you to fail.. Simple as that!
Affiliate marketing allows its marketers, or “affiliates,” to take their income into their own hands. This strategy is, in some instances, referred to as a form of “passive income” for those who endorse products. By this, we mean affiliates aren’t always actively selling to make money. They put their strategies in motion and any sales that come through their site drive income.

Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.[37]

Leanne, that was great stuff. I saw some interesting delineators I’d never seen before, like how many subscribers you have making a difference in whether you should start with affiliates, at what level, etc. I appreciate the “ethical” angle you weaved throughout this, too, because affiliate marketing can/does have a bad reputation due to the way it’s been abused in the past. Your article will help educate current and future affiliate marketers, much appreciated!


The downside is that Shopify is only appealing for people who have physical or digital products to sell and have a need to set up a Shopify store, including site hosting, payment processing, and all the other services offered by Shopify. This can significantly narrow the appeal for this affiliate program. But if you can distinguish yourself by educating people on how to use Shopify, how it can benefit their business, and/or make them money, you could potentially big money via the affiliate program. Add in the 2 x monthly fee commission rate, and landing just a few sales of their mid-tier and top-tier products can result in significant earnings.


LearnHowToBecome.org is an education website that provides information to prospective students.  They have a lot of great content and cover just about every type of education field you can think of when it comes to finding out the best college path in a given profession.  A quick look at backlinks shows that they have tons of major educational institutions that they work with, which is a significant portion of their backlinking strategy.  The content is top notch, and the website is specifically designed to keep the users interacting with the comparison grids and searching through the best possible schools for their given topic.
I see most successful affiliates are operaitng in advice and review space which is linked to affiliates. I haven’t seen much operators providing business / industry information content, business case studies, etc. I happen to have quite a bit of unique content, like quite a bit on such topics and am wondering what to do with it. Like what online / affiliate business I can start with it?
Perrin has blogged about his site on the AuthorityHacker.com blog, and he's also openly discussed the sale of this site, which was sold at over $200K as the final sales price.  The site still does very well in organic search rankings, and the monetization appears to have been diverted from display ads, over to an affiliate program with a pet food company.  This site is proof that with the right systems and content in place, profitable affiliate sites are still out there to be created – even by the solo entrepreneur or the person who loves SEO as a side-hustle.
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.[4][5]
Reviews traditionally do a great job of converting (turning clicks on links into sales on the other end) for you. If you’re going to do a review, you’ll want to include at least one affiliate link to the book in the post. Unless you’re participating in an author’s blog tour or some such, you may want to avoid linking to the author’s various sites and social media pages. It’s up to you, but the fewer things in the post there are to click, the more likely people will click your affiliate links (you can always link to favorite authors in a blogroll list over on your menu).
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what.  You can learn more about using Amazon’s Tracking IDs here.
Designing and developing your blog / niche site – When it comes to themes and designing your blog/website, if you want to go big, and get real pro right out of the gate, I suggest you look into the Rainmaker Platform, which is what THIS website is built with. To keep things a little more simple, once you’ve got started with Bluehost, you can visit StudioPress to get your site looking pretty.
This site is an example of what many sites are doing these days.  They are “niched down” into brackets of certain products, and creating an online multimedia experience in the form of an online magazine style site.  There's lots of large pictures, some videos, and it looks like a true media property.  Chances are that you'd need to hire a designer to get a similar look and feel for your own website if you were to attempt it.  From a revenue perspective, this site is more than likely doing more than six figures in total revenue if I had to take a guess, just based on their organic traffic numbers.
Taking the financial analysis a stage further, think about the potential profits you can make from each affiliate sale. You’ll have to sell hundreds of low priced items to make a reasonable return, and it may be better to promote premium products where one sale could generate hundreds of dollars. For example, an ebook on cat breeding tips might generate five dollars in commission for each sale. An ebook detailing a profitable gambling system might sell for ten times more and net you much higher commissions.
I'd say the content on this site is a little less “in-depth” when comparing it to LearnHowToBecome.org, but the content is still very good (hence the reason a 600 word article is ranking well for a high volume keyword).  While it's difficult to judge based on traffic estimates, I would make a guess that LawyerEdu.org is making over $10k per month based on lead sales.  If you remember, CPA/Lead sale programs can yield up to $50 or more per lead, and some professions and/or schools pay even more for them.  Overall this site doesn't have a ton of content, but the content it does have is super informative and hyper focused on one line of work.  It also has an excellent link profile, which is another reason it's ranking well.

Affiliate networks administer programs for individual merchants, handling all the work involved, while generally providing tracking and reporting capabilities to their affiliates to help them keep tabs on their revenues and determine which products or services are producing the best returns. These tools can be helpful to an affiliate in fine-tuning the line of products she decides to promote on her site and, ideally, increasing revenues as a result.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
GearPatrol.com is an online resource that reviews just about anything you can think of.  They run in the same vein as TheWireCutter.com but take an angle that's more towards men.  They get lots of traffic with their bourbon and whiskey reviews, as well as many other products that might be considered more masculine.  They highlight a lot of men's gear in their reviews, and probably make a really good chunk of their revenue from being an Amazon Affiliate.  They do run adsense, and it also looks like they have a fair amount of content that could be considered a “sponsored post” – which basically is just an article that a larger company puts together for you to promote their product, while paying the website owner for the exposure.

There's no max volume, but you do need to consider the competition. Generally keywords with very high search volumes are very general keywords and the giants of the internet (Wikipedia, WikiHow, domains with the primary keyword, etc) dominate, and so trying to rank for it would be very, very difficult if not nigh impossible. However, if you find no one else is properly optimizing for that keyword and it has monetization potential, go for it! Just make sure you understand how that keyword fits into your overall strategy. Don't optimize for it simply because of volume.
Put your favorite products front and center. The Points Guy as a “Top Cards” section in the main navigational menu that simply lists the top travel credit cards. It doesn’t bring in as much traffic as some of the other content, but it does okay, it’s an easy place for people to find the most important products for people interested in this sort of thing.

A U.K. based dating affiliate network that operates a number of mainstream and niche dating sites, including Cupid.com, Flirt.com, BoomerDating.com and PlanetSappho.com. You can promote any of these sites based upon the needs of your audience, and with so many sites to choose from, it’s pretty easy for most affiliates to find at least one or two that are a good fit. Commission rates at Cupid plc can be impressive, too, with $15 paid just for free sign ups, and up to 90 percent commission paid on paid memberships.
It can be published as a book, and other people have already suggested what to include into ‘part 2’. As someone who has been asked by other people wanting to promote my products/serviced, I’d love to read about the merchant’s side of AM, e.g. various software that can be used, how to choose affiliate partners, what to include in the agreement, etc.
Affiliate marketing programs typically work by having the merchant handle all the logistics involved in selling products or services, processing customer orders and payments, and shipping merchandise—all while the affiliate sits back and collects a commission for each agreed-upon action completed by the visitors the affiliate sends to the merchant’s website via an affiliate link. As long as the affiliate has done her homework and chosen a trustworthy affiliate program, she needn’t worry about non-payment.
Internet Marketing: A beginners guide how to make online business and to master simple sales techniques (marketing tools, social marketing, social media, … money management, make money Book 5), making money online isn’t all beaches and a new big house. Simple marketing techniques to ensure you capture a sale are in play every transaction. Creating a system that works is completely reliant on making conversions. Use a beginners guide to get started for $3.99. Get the Book!

Affiliate marketing should be viewed as a long term business, so give careful thought to your affiliate marketing niche before you start developing a website and building a mailing list. The subject should be something you enjoy and have some interest in, or running the business could become a chore. Remember that the goal is to make money, so avoid any ‘vanity projects’ where there are little or no profits to be made.
Sites that earn money primarily from these context ads do so by capitalizing on either high traffic in that particular market, or high revenues for clicks (of course the best situation would be to have a high traffic market with high paying ads; if you can find one of those markets, and rank well for it, even better!). Here are three ways your site could earn at least $40 a day through context ads:
When you’re in the Top 100, they’re going to be more general. Google and YouTube appeal to just about everybody. As you get further down the list, and especially when you get to the second or third page, you’ll notice that they become more and more a niche and they start appealing to certain groups. Fandango is about movies. E! Online is about entertainment. Poll Daddy is a place for polls. Drudge Report is about politics. As you go down the list, you can find more and more niche sites and that’s a place that you can go to get inspiration for your niche. Obviously like I said, you’re not going to copy these sites because these are massive multimillion dollar sites. What they help you do is come up with topic ideas.
A browser extension is a plug-in that extends the functionality of a web browser. Some extensions are authored using web technologies such as HTML, JavaScript, and CSS. Most modern web browsers have a whole slew of third-party extensions available for download. In recent years, there has been a constant rise in the number of malicious browser extensions flooding the web. Malicious browser extensions will often appear to be legitimate as they seem to originate from vendor websites and come with glowing customer reviews.[28] In the case of affiliate marketing, these malicious extensions are often used to redirect a user’s browser to send fake clicks to websites that are supposedly part of legitimate affiliate marketing programs. Typically, users are completely unaware this is happening other than their browser performance slowing down. Websites end up paying for fake traffic number, and users are unwitting participants in these ad schemes.
The great thing about using a hobby for your niche is your existing familiarity with the topic. This means you’ll spend less time doing research, which makes the writing process less stressful. Trust me, if you pick a niche that you don’t enjoy on some level, the work will be a chore. I learned that lesson when I tried to write dozens of articles about shoes. Never again.

On one hand, long and ugly affiliate tracking links are a straight giveaway to people that you want to sell them a product (and people may be uncomfortable clicking on them). Therefore, making your link shorter and "nicer" looking will it give a more professional appearance. One of my favorite plugins for making links look "pretty" is the Pretty Links WordPress plugin.


I’ve had a passion for photography and cameras since I was a kid, and this was an obvious area for me to build a business in. One of the core activities of affiliate marketing is creating and distributing content, and I can write about photography with a high level of expertise and enthusiasm. You may choose to outsource content creation, and you don’t have to know anything about your niche if you’re prepared to do this. You can also research subjects you aren’t familiar with, but this can be time- consuming and boring. Personally I like to be in control of things and work with subjects I find interesting.
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well? 

Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
I just received this book in the mail not too long ago, and although I haven't been able to put it down I find the organization a little confusing. I am very new to affiliate marketing. I mean, I know how to use HTML, blog, etc but I am no techie. I can follow directions without a problem, but what I find confusing about the book is that the author goes back and forth with information for individuals who want to become affiliates (and sell other people's products) and individuals who have products to sell (who are considering enlisting affiliates to sell for them) and for a newbie it gets confusing. I admit that even when I was trying to figure out if I should buy the book I couldn't really figure out who it was for. I would rather deal with one side or the other at a time in one book, but not both.
When it comes to ranking well in Google, generally Google will give your site preferential treatment on certain topics, once it's figured out what your website is about. Sites that cover such a broad variety of topics don't tend to rank as well as sites that are niched down, unless you have an amazing backlink profile and a really big budget.  Since TheWireCutter is owned by New York Times, they have the budget to test new products, and have the authority to get linked to by any other web properties owned by the New York Times.  If you niche down to a specific audience, it's far more likely that Google will favor your content over a larger site when it comes to that audience.  OutdoorGearLab.com has done exactly that by only focusing on outdoor gear reviews.  I am guessing that they also have a large budget, and have built a very successful affiliate business as a result.  Plus it's a great looking site with lots of excellent information.  
MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.
JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
You can sell affiliate stuff if you did not use the stuff but a high, high, high, really high level of clarity is required to do this. Most bloggers lack this clarity. I recall Tony Robbins selling/being an affiliate for a $25K coaching class. Never took it. Never sat in it. But the guy made millions. He had full clarity in selling without seeing. So he rocked out the selling.
Products and services in these evergreen niches are always in demand because people are always looking for solutions to specific problems in their day-to-day lives. You'll want to operate in one or two sub-niches, to begin with, because it is impossible to make meaningful offers in such gigantic broad categories. In the example above, "group fitness for women" is much more targeted than "how to lose weight". It's easy to tackle a sub-niche within a large niche then grow from there.
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