I just received this book in the mail not too long ago, and although I haven't been able to put it down I find the organization a little confusing. I am very new to affiliate marketing. I mean, I know how to use HTML, blog, etc but I am no techie. I can follow directions without a problem, but what I find confusing about the book is that the author goes back and forth with information for individuals who want to become affiliates (and sell other people's products) and individuals who have products to sell (who are considering enlisting affiliates to sell for them) and for a newbie it gets confusing. I admit that even when I was trying to figure out if I should buy the book I couldn't really figure out who it was for. I would rather deal with one side or the other at a time in one book, but not both.
You should also make sure you aren't competing with your own affiliates for eyeballs. Any marketing channels you're using, such as search engines, content sites or e-mail lists, should be off limits to your affiliates. Put marketing restrictions into your affiliate agreement and notify partners immediately. It's your program--you set the rules. Or, if you prefer, you can let your affiliates run the majority of your internet marketing.
This “free course” offer is a variation of what we saw in the last site: it’s a newsletter signup box. By offering people something concrete (the "FREE Texting Mini Course"), as opposed to something vague (for instance “our informative newsletter”), you essentially reduce people’s anxiety about signing up for something. This is why you’ll see so many “mini-courses” littered around the Internet - not only is it a mini-course as opposed to a newsletter, but the visitor only needs to commit to a small number of lessons, as opposed to a potentially unending subscription. By lowering the perceived commitment involved in signing up for something you’ll find that people are more willing to give you their email address.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
The general idea of affiliate marketing is simple, but it does require a certain level of learning and experience to master it. You can literally start signing up for various affiliate accounts and start promoting them in blog posts, in email and on social media (be sure to read the fine print though because some programs don’t allow all methods of promotion). But if you really want to start affiliate marketing the right way, I suggest you listen to a professional.
LearnHowToBecome.org is an education website that provides information to prospective students. They have a lot of great content and cover just about every type of education field you can think of when it comes to finding out the best college path in a given profession. A quick look at backlinks shows that they have tons of major educational institutions that they work with, which is a significant portion of their backlinking strategy. The content is top notch, and the website is specifically designed to keep the users interacting with the comparison grids and searching through the best possible schools for their given topic.
The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
I know you want me to tell you what the best niche – with high traffic, low competition, and most revenue potential – is for you to target, but unfortunately, there is no one size fits all answer for that. It's like asking me what the best dress for you to wear to a wedding is. The “best dress” depends on your body type, skin tone, hair color, hair style, flaw areas, etc. Finding a blogging niche is no different. It will depend on your personal interests, knowledge, willingness to learn and what you're willing to do to compete.
If you want more proof that affiliate marketing works, look no further than some of the best affiliate programs on the internet. Ebay, Target, Jet, and Walmart all offer handsome rewards for directing online sales, with Target’s potential rate topping off at a whopping 8% for apparel items. Most of the top paying affiliate programs are tiered, which means your rate will depend on categories (baby, shoes, household, etc) and the number of sales you’re responsible for in a given time period.
That’s all there is to finding a niche for affiliate marketing. As you can see, this step does take quite a bit of time. It’s really important, because once you decide a niche, you’re going to be putting a lot of work into that site. It makes sense to make sure that you find a niche that has sufficient demand and that you can easily monetize. Thanks for watching this video. I’ll see you in the next one.
The Wirecutter is the best example of an affiliate site that I’ve ever seen. I wouldn’t even put it in the same category as what you’d think of as an affiliate site, aside from how they make their money. Brian Lam’s a great example of someone who sticks to a principle and then grinds it out to the nth degree. Can’t say how many times I’ve used that site (and TheSweethome) for product reviews.
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well.
I see most successful affiliates are operaitng in advice and review space which is linked to affiliates. I haven’t seen much operators providing business / industry information content, business case studies, etc. I happen to have quite a bit of unique content, like quite a bit on such topics and am wondering what to do with it. Like what online / affiliate business I can start with it?
The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.
Nursing Scholarships receives 40,500 Exact match Local searches each month and has a CPC of $3.09 and has high advertiser competition. This is a great keyword to target as far as those 2 criteria are concerned. (Remember I am not even looking at the top 10 competition in this post). However, this site is ranking #2 in Google for its chosen keyword.
StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
You understand in an instant what the site is all about and you’re also not overwhelmed with options. Some blogs put way too much content and navigation can almost feel like an IQ test. But with Baby Gear Labs, you have reviews, how-to’s and some basic essentials. This means they cover all kinds of audience; whether it’s people who really want to dig deep into their choices, or those who just want a simple solution.
Broadly speaking there are two schools of thought when it comes to choosing a niche for affiliate marketing. Some people argue that you should simply follow the money. By carrying out some research you can identify products with high commissions and good profit potential. At the end of the day we’re out to make money, so there is some logic to this. The other way to pick your affiliate marketing niche is to think about your own interests and passions, and this is the route I’ve followed to build my affiliate marketing business.
Want to master the art and science behind successful affiliate marketing? This book can teach you in hours. It teaches how to improve profitability through search engine rankings and attracting high-volume traffic. There are 6 steps to a successful advertising campaign that are defined in this book as: keyword research, setup & implementation, return on investment, reporting and avoiding PPC fraud, software required and copy editing.
Leanne, that was great stuff. I saw some interesting delineators I’d never seen before, like how many subscribers you have making a difference in whether you should start with affiliates, at what level, etc. I appreciate the “ethical” angle you weaved throughout this, too, because affiliate marketing can/does have a bad reputation due to the way it’s been abused in the past. Your article will help educate current and future affiliate marketers, much appreciated!
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
Many affiliate programs will often run promotions with good discounts or giveaways that might be attractive to your audience. For example, if you're an Amazon Associate and the site have a big Holiday Sale, it would be the perfect opportunity for you to promote discounts to your website visitors. This is a great way to promote your offers while also providing good value to your audience.
Finding a good nich is a bit of a process. You can’t just choose a niche on a whim. Instead, you need to have specific research tools so that you know what people are searching for in search engines, along with how much competition there is for your niche. If you want to get into more advanced training, including all the tools you’ll need to perform niche research, I highly recommend this training program.
Nick Loper is a veteran affiliate marketer, author, and a lifelong student in the game of business. His latest role is as Chief Side Hustler at SideHustleNation.com, a growing community of part-time business owners. Need a leg-up in getting your biz off the ground but short on time? Grab Nick’s free "Cliff’s Notes"-style guide to the world’s best business books here. Follow Nick on Twitter at @nloper.
Hi Gina, thank you for this helpful video. I was looking at the beauty niche as I would like to promote latest make up items but didn’t get far with that as the only closer related one with the 6 gravity was the kabuki make up brush? The other idea for me was to promote manifestation miracle as this book has truly changed my life and in an indirect way also brought me to affilorama. Do you think that might be a better starting point? And how would I call that niche? Any tips are welcome as I am totally new to this :)
A U.K. based dating affiliate network that operates a number of mainstream and niche dating sites, including Cupid.com, Flirt.com, BoomerDating.com and PlanetSappho.com. You can promote any of these sites based upon the needs of your audience, and with so many sites to choose from, it’s pretty easy for most affiliates to find at least one or two that are a good fit. Commission rates at Cupid plc can be impressive, too, with $15 paid just for free sign ups, and up to 90 percent commission paid on paid memberships.