Tom's Hardware pretty much started off as a forum. They have expanded and re-designed and the website is now one of the most popular and heavily visited site in the PC niche. The site is where hardcore PC enthusiasts go to discuss all different matters of PC parts. Popular topics include CPU units, Memory, Motherboards, Overclocking, Systems, Operating Systems and New Build computers. While the old format of strictly forum posts did well as a display ad revenue method (I remember when the site was mostly a forum as I used it for a PC build I did) – the amount of authority the site has lent itself very well to becoming a fully fledged content based site.
I’ve actually never even considered affiliate marketing for my blog… You’ve definitely given me some things to think about. I definitely think My blog should be more established (more traffic, followers, etc) before I would want to make that kind of charge… I’m still learning so much, I don’t want to overdo it by taking my blog to another level. Plus since my traffic isn’t super high, it wouldn’t be beneficial to me just yet. Great info Margot!
So, you want to start an Affiliate Marketing Business. One of the first and most challenging decisions you have to make is what market niche you are going to choose. And, quite honestly, this could be very tricky. You could sit down and list all of your interests and passions and still come away feeling like you didn’t discover the singular thing you were meant to do.
Plus, consumers are more likely to rely on a trusted source for brand information than they are an advertisement. In the current state of influencers and rampant review sites, we’re looking to real people’s opinions more than we are static advertisements or TV commercials. With your affiliates comes the trust of networks they’ve previously established.
There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate. As the business driving an affiliate program, you'll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who'll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the attention of prospects you might not have otherwise reached.
Writing good advertising sales copy (copywriting) is the other important skill for internet marketers. The good news is that when it comes to affiliate marketing, many vendors will provide you with copy to use for your blog posts, websites ads, etc. They'll give you the emails to send, the banner ads to display, and even posts you can use on social media (such as Facebook, Twitter, LinkedIn, etc.).
Content is King – The more successful websites had content that was around 1,000 words per post. Google identifies this as better content and it’ll help your search rankings. It can’t just be gibberish though, it helps if you break up the content into 6-8 different sections so it’s easy for the user to navigate while still being lengthy. I used to think 300 words was good and 500 was above and beyond. I’ll likely spend even more time on articles and aim for around 1,000 words per article like my most popular article “Robinhood App Review” at 1,500 words.
Perrin has blogged about his site on the AuthorityHacker.com blog, and he's also openly discussed the sale of this site, which was sold at over $200K as the final sales price. The site still does very well in organic search rankings, and the monetization appears to have been diverted from display ads, over to an affiliate program with a pet food company. This site is proof that with the right systems and content in place, profitable affiliate sites are still out there to be created – even by the solo entrepreneur or the person who loves SEO as a side-hustle.
Find your circles. Let’s say that you’re interested in crafts. It’s not a huge niche globally speaking, but those who are crafty likely love to connect with other crafters and see the latest and greatest products. Connect with circles in social media groups, forums, and so on. Build up your identity there and you’ll be able to see what is getting attention.
The above list of niches is in no particular order. These are all great affiliate niches to get acquainted with. So depending on which area of expertise you are strongest, or which category appeals to you the most – you roll with your own personal choice. But when it comes to choosing the most profitable niches for affiliate marketing, then we highly recommend the magnificent eleven that we will share with you today.
If you've been following me for a while, you probably know that nowadays, everything is about quality – not just from the website, but also the quality of the actual page on the site as well. You are unlikely to rank well for a competitive keyword with a 1500 word article and lots of links. Most articles need to be in-depth, and answer every question the user might have about the topic.
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another.
Just like I've been able to create several profitable websites, this site is a really good example of what's working right now in SEO. The site is full of useful content, and most of the newer content is pretty long-form (meaning over 2,000 words per article). They publish quite a bit, and this team is known to have their processes down really well between their writers, editors, VAs, and other parts of their team. This is a tough niche to crack, but these guys have done a great job showcasing how to build a profitable authority site from A-Z.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.