A niche is a segment of a market you can identify and target. As a rule of thumb, there will be less competition if you choose a narrow niche. Chances are the best domain names are already taken for the most popular niches, and generating traffic will be harder. For example, competition is intense in the diet and fitness niche, and you’ll have to work really hard to rank well in search engines and attract volumes of traffic. However, there are thousands of narrower niches in these fields where you’ll be able to make good money as an affiliate marketer. Examples would include paleo diets, fitness for the over 60s and losing weight after pregnancy.

Always disclose your affiliate relationship. Most visitors will probably understand that graphic ads will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.


I'm not saying that as a recipe blog owner that you need to keep up with what the Food Network is doing. But, you do need to understand that pictures are required if you want to have success in that niche. Looking at all of the popular indie blogs on the topic will make that clear. Are you willing to MAKE the recipes you'll be blogging about and take pictures of them? Are you ready to invest in a good camera and spend time reading tutorials learning how to take better pictures? Every niche you look into will have a “minimum” formula across the successful indie blogs within them. Make sure you're willing to meet it. If not, you're going into the niche without the ability to truly compete and wasting your time.

Online presence — A major step in becoming an affiliate marketer is having your online presence up and running. This includes a website or blog and any social media profiles you deem necessary to the promotion of these products. If you’re unsure or need direction on how to build a professional website, check out our pillar page on how to make a website from scratch. You can create a website through a website builder, which will host your site and allow you to purchase a unique domain name.
Another one of the highest paying and most popular dating affiliate programs is eHarmony, which is based on the actual earnings that can be made from each referred sale. Up to $188 can be made from a single sale. In general, the members at eHarmony are typically looking to find serious long term relationships, so many of them are willing to pay extra to find similar people.
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Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
The following affiliate marketing examples come from five different bloggers who are in different stages of their blogging experiences. The dollar amounts shared do not represent their total incomes, but rather a portion of their affiliate marketing income only. All of these bloggers make significantly more than the amounts shown. Yes, it’s possible to make money blogging!
Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don't be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you. 
Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.
However, unlike Google AdSense or WordAds, you get to choose which brands you partner with and what specific products you link to. For example, many book bloggers (myself included) incorporate affiliate links for a title when they review a book. If someone chooses to purchase that title after reading the review, the blogger gets a small percentage of that sale. It also means bloggers have complete control over the products they endorse, which takes some of the smarminess out of advertising. For example, here on Lectito, I only include affiliate links for products I use and love.

An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.


In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists' CD's directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen's website, bypassing the CDNow home page and going directly to an artist's music page.[10]
TheSpruce.com is an interesting website for several reasons.  It started taking off in early 2017, specifically as a kitchen + food website.  The traffic growth is massive, and the website now ranks for millions of rather competitive keywords.  They have a small staff, and early on, focused on producing recipes, with high quality pinnable images (Pinterest) and even some very detailed videos that showcase how to cook or decorate parts of your home.  They accept contributor posts, but not unsolicited guest posts – and because of the domain authority, I'm sure there are food bloggers lining up to provide them extremely valuable content for free as long as they are featured on the site.
The first mistake a lot of affiliate marketers make is that they register with too many different affiliate programs and try to promote everything. Pursuing affiliate marketing down this path can become very overwhelming and you won’t be able to promote any product properly. All you need in order to be successful is a handful of good products to promote. Try to understand the market needs and look for products that align correctly with the topic of your site.
You may wonder if it’s worth adding affiliate links when your book review isn’t going to be flattering. My response is: sure, why not? Sometimes people’s tastes will be different than yours, and they may want to check out the book anyway. Or, they may click on the link to see if the reviews at Amazon agree with yours, at which point they may wander off and buy something else at the store. You’ll still get credit and make a percentage of the sale.
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
The logic behind this is that you can be found in long tail searches. For a lot of SEO, you are benefitting from certain general keywords. But long tail searches are when people are looking for a very specific product, where they’ll probably type the brand and the item and maybe even a code. Since far less sites will contain these specific words, if you feature that product, you’re very likely to come up as a result.
The logic behind this is that you can be found in long tail searches. For a lot of SEO, you are benefitting from certain general keywords. But long tail searches are when people are looking for a very specific product, where they’ll probably type the brand and the item and maybe even a code. Since far less sites will contain these specific words, if you feature that product, you’re very likely to come up as a result.
Perrin has blogged about his site on the AuthorityHacker.com blog, and he's also openly discussed the sale of this site, which was sold at over $200K as the final sales price.  The site still does very well in organic search rankings, and the monetization appears to have been diverted from display ads, over to an affiliate program with a pet food company.  This site is proof that with the right systems and content in place, profitable affiliate sites are still out there to be created – even by the solo entrepreneur or the person who loves SEO as a side-hustle.
Nearly everyone knows that some 25% of all online sales, and for many book titles 50% or more of their sales [source] happen on Amazon.com. Amazon also ranks books by sales, and I thought it’d be interesting to go to the e-tail giant’s website, and see what are the top five books on affiliate marketing. If we go there, choose “Book” as category, and search for “affiliate marketing”:
I loved seeing the example of the Kids Tablet with Wifi utilizing affiliate marketing. It gave me some great ideas on integrating amazon for my own children’s blog. I would be interested in knowing how much they are earning monthly from their affiliation. Being a mother of a two year old myself, I could see myself writing reviews on Amazon products my daughter enjoys.
I understand that you said at the end that these keywords would be too competitive for you to go after. But earlier you state, “You can also see on the adwords tool that this has high advertiser competition – this is a GOOD thing for you. This lets you know lots of people are buying ads for this term – more competition usually means more money for you.”
You understand in an instant what the site is all about and you’re also not overwhelmed with options. Some blogs put way too much content and navigation can almost feel like an IQ test. But with Baby Gear Labs, you have reviews, how-to’s and some basic essentials. This means they cover all kinds of audience; whether it’s people who really want to dig deep into their choices, or those who just want a simple solution.

Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich


Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance.
This is one of my favorite Amazon Affiliate Websites because it’s so freaking cool! These guys gather up the coolest gadgets, gifts, tech and oddities from Amazon and around the web to showcase on their website. These are gag gifts and fun gadgets people love to buy. They likely use a SEO tool like SEMrush to find great blog post ideas. This site uncovers the cool, often hidden, things of the internet and all you have to do is click on one of the Amazon Affiliate links to buy it from the Amazon store. ThisIsWhyIAmBroke works with more than just Amazon, but it’s one of their biggest revenue sources. It’s entirely possible to create a website just like this.
Looking over his history, he looks like he's always had an entrepreneurial spirit.  I'm not sure if he wrote his books himself, or had them ghostwritten, but once he had a larger following – he launched his own supplement product line and looks to be doing extremely well selling in his own store, as well as selling on Amazon.com.  Mike has done what most people just starting online business should hope to do – build a brand around themselves, build an audience, and sell them products that they truly want that will make a difference.  If I'm guessing on income numbers, I'm sure this is a multiple seven figure per year business with his supplements.  

In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[17]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[17] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[17]:149–150
SEO is one of the viable and reliable ways to drive traffic to an affiliate website. However, marketing using SEO can be very difficult due to its competitive and technical nature. In this book, Jason McDonald covers breaks down the process of optimizing your website for the search engines in seven steps. It focuses on helping you master the fundamentals and teaches you how build a successful SEO campaign in a practical manner that anyone can understand. 

I’d stick with Amazon if I were you. All of my Amazon sites only have Amazon affiliate links. If you use Google Adsense display ads on your site, you’re literally taking people away from your site for the sake of just a few cents with these type of ads. If you direct them just to Amazon, then you have a greater chance of earning more money from that click.
The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time[citation needed] and is generally a nuisance to the casual web-surfer and is seen as visual clutter.[citation needed] Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.[citation needed]
That’s all there is to finding a niche for affiliate marketing. As you can see, this step does take quite a bit of time. It’s really important, because once you decide a niche, you’re going to be putting a lot of work into that site. It makes sense to make sure that you find a niche that has sufficient demand and that you can easily monetize. Thanks for watching this video. I’ll see you in the next one.
I couldn’t agree more on the advice on providing long-form content. In fact, most of modules we created are probably still longer than the ones found on AuthorityHackers, and 8000-words is considered normal. With the difference being that since they are technical in nature, they probably take 1.5 more times to create than a regular post written in English. :)

The thing I love about this website, is Michelle tells you exactly how she makes her money and she hides nothing.  Her traffic numbers are impressive, and she's starting to gain steam on social media, based on her 2017 business review wrap up.  She has a very nicely sized email list, which I'm sure is used for not only promoting her own products, but also for other affiliate offers or sponsors that may come her way for product or course related opportutnities.  She's done a great job diversifying her income, and luckily for me – I don't have to guess how much she makes.  She fully discloses her income, and she's making over $120k per month from her blog alone.

NerdWallet is another gigantic site, that earns most of its income from the form of CPA offers and leads generated for financial institutions.  Similar to services like Lending Tree, NerdWallet gets your information when you are looking at different financial products, and sells your contact information as a “lead” to qualified financial institutions who try to sell you products.  The kicker here is that the CPA on most financial products is significantly higher than other CPA offers, like educational leads for example.  One lead for a loan might pay out at $200 instead of the normal $20 – $50 that you'll get in the education niche.


I just got finished reading Affiliate Marketing on the Web. Having been in the Internet Marketing business for almost 10 years, I must say that this was one of the best books I've read on Affiliate Marketing from both the merchant's and publisher's side. If you are looking for a book that gives you specific recommendations and pros and cons on which type of affiliate program you are seeking to deploy or participate in, this is the book for you!
After successfully launching their Australian affiliate program with Rakuten Marketing, Cotton ON utilized their affiliate program as a key channel for their strategy to expand to new international markets. Through the Cotton ON Australia program, publisher partnerships in the key markets of Hong Kong, Malaysia and Singapore are accessed, with a bespoke US affiliate program being managed by local US account managers.
Thanks for the great info and many examples. If a picture is worth 1000 words, 17 excellent examples are worth gazillions!! BTW, your use of “persona” was 100% correct. While a persona can be fake or deceptive (eg, “she adopted a meek persona every time he was around, but in reality, she was anything but…”), but it in no way implies that person behind it is not real. The more general meaning of the term is any character or personality presented outwardly, as to an audience or the public, and that is precisely how you used the word here. 

Prior to confirming this choice, they had chosen to create a site on website/blog design for non-design people, which would have done 10 times better I think.  But since this topic caused a bit of an uproar within the comments section, as people argued this was just another website about making money online (or at least overlapped too much), they had to ditch it. Continue Reading >
An affiliate marketer sells products online on a commission basis. The marketer, though, is not responsible for delivery or shipping of the products. The products are promoted through the affiliate's website, or blog, which includes a link to the product's sales page. When a visitor clicks on the link it's tracked through the affiliate's "cookie." The affiliate is given credit for the sale and paid.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
When using affiliate links, the blogger also has control over where these links appear and how they look. Brands that offer affiliate partnerships typically provide a range of banners and titles for affiliates to use and contact affiliates when they have new creative to promote special offers, events and sales. However, you can also include simple text links on your site and EDMs and direct links in your social media posts.
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