Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
SimilarWeb tells us that visitors go to less 2 pages per visit. So, you can see the difference in TWC versus Outdoor Gear Lab. The products are less targeted so maybe visitors are more interested in buying something specific, not window shopping. The reviews are generally long and visitors are skimming a lot because the average time on the site is about 90 seconds.
An elegantly straightforward process, affiliate marketing via reviews, blogs, social media, and other platforms is a new frontier in marketing that’s just waiting to be utilized. Follow the tips included in this article, and you’ll be able to engage your audience, convert passive readers into active consumers, and enhance your paycheck one click at a time.
Some well-known brands that use ClixGalore for their affiliate offerings are Bluehost, Time Life, Trend Micro, Citibank, and Fox Sports Shop. While not as widely known as some of the other affiliate networks, ClixGalore is a solid network that offers thousands of potential merchant programs. The network also offers a two-tier network. By referring other affiliates to the network, current affiliates can receive a portion of their earnings.
Affiliate marketing programs typically work by having the merchant handle all the logistics involved in selling products or services, processing customer orders and payments, and shipping merchandise—all while the affiliate sits back and collects a commission for each agreed-upon action completed by the visitors the affiliate sends to the merchant’s website via an affiliate link. As long as the affiliate has done her homework and chosen a trustworthy affiliate program, she needn’t worry about non-payment.
Back in these early days, the site was still called “Tom’s Hardware and Performance Guide” and its domain was sysdoc.pair.com — pair.com being a Pittsburgh-based hosting company. Today’s domain, tomshardware.com, was added on September 11, 1997, followed by additional language versions over time, including German, Japanese, Polish, French, Chinese, Italian, Turkish and others — some operated by Tom’s Guides Publishing, Inc., and others based on franchise agreements.
What do you think about when you hear the phrase, “most profitable niches“? Surely you’re thinking about products with a high-value price tag, right? So that’s why we have included the category, expensive hobbies in our list, and not just any hobbies in general. These are hobbies that can involve golfing or even flying drones – where the equipment are pretty pricey, and so your take-home commission will make you smile from ear to ear.
While I'd still recommend that you go after a niche that has the potential to be the most profitable, you also need to be willing to publicly associate yourself with that niche and do whatever it takes to bring value add. You will need to become an authority – to fill some void or need – in that niche. Choose a topic you can push through The Dip on without losing interest. And typically, that means choosing a niche that surrounds a topic you truly enjoy. What are your current hobbies? What topic would you love to learn more about and immerse yourself in?
One of the biggest challenges that new affiliate marketers face is coming up with a solid business idea. In The $100 Startup, Chris Guillebeau gives you plenty of ideas that should give you inspiration. He's interviewed over 1500 entrepreneurs that have built successful businesses starting with a $100 or less. From this group, he's focused in on 50 of the most interesting examples you can learn from. He shares their most valuable lessons and goes into the specifics so that you can apply them to your business.
It’s really simple and plain websites like this that make me happy! If something this plain can bring in so many visitors, than someone creative and design oriented like me can do better, right? CarSeatAnswers focuses on keywords like “Car Seat Answers” and “Car Seat Guide” and “Which Seat is Safest for a Baby’s Car Seat” then writes 700-1,000 word articles with no photos except for the Amazon Products sold throughout the article. This is one of the simplest example, but it still brings in visitors even with a small amount of domain authority. It gives you hope though, that you can easily create a successful website, right?
In reality, the percentage of people who are likely to click an affiliate link after reading a book review is pretty low. I put it around 1–3%. But let’s be generous and say 5%. Of that 5%, not all of them will make a purchase. In fact, in my experience, most don’t. For me, it hovers around 30–40%. Then take into account that, on average, you’re likely to fetch a commission of 4–6% of your reader’s total purchase, i.e. less than a dollar per book. It doesn’t take a maths genius to deduce that to make good money from affiliate marketing, you need a lot of engaged readers. Like, a lot a lot.
Some bloggers are uncomfortable with the idea of including advertising on their site, especially if that advertising doesn’t bring a significant return, and affiliate marketing isn’t for them. However, even if you’re comfortable with including advertising on your site, for the vast majority of book bloggers, affiliate marketing is never going to be a large, reliable source of revenue. As in, the chances of being able to quit your day job and live off your earnings are slim to none. However, if you have the attitude that you might receive the occasional small bonus in your bank account, then go for it! Your earnings might even get you a lil’ somethin’ special next time you visit the bookshop.
Content is King – The more successful websites had content that was around 1,000 words per post. Google identifies this as better content and it’ll help your search rankings. It can’t just be gibberish though, it helps if you break up the content into 6-8 different sections so it’s easy for the user to navigate while still being lengthy. I used to think 300 words was good and 500 was above and beyond. I’ll likely spend even more time on articles and aim for around 1,000 words per article like my most popular article “Robinhood App Review” at 1,500 words.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
Matthew owns an internet marketing blog that has won many awards and has been featured on various big brand websites such as Entrepreneur and ProBlogger. Matt is known for producing outstanding high-quality content that sticks out from the competition. The blog specialises in producing high-quality tutorials and case studies that help with things like link building, social media and traffic generation.
MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.
LinkConnector has struggled to stand out from the pack but nonetheless has managed to sign some exclusive deals with big name brands, including Writer’s Digest, the Disney Store, Ironman, Hats.com, and Everly. Their strictly controlled screening process for both merchants/advertisers and affiliates/publishers means that you can always rely on the quality of products on offer.
This is a little delayed on the uptake but I recently created an affiliate marketing site with a service model (personal stylist kind of like Stitch Fix but only using Amazon items so I don’t have any inventory). Right now it’s free(!) and ultimately will be significantly under the price point of Stitch Fix, Le Tote, others in terms of both fees plus there won’t be any apparel markup. It will be smaller scale as well and without a lot of the overhead. The operations have been a little tough but I’m starting to make money. I haven’t done much marketing yet but am learning as I go (I’m a data scientist by trade). Check it out! http://www.dressjungle.com . And I’d definitely love a callout 🙂
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
Michelle Schroeder-Gardener launched MakignSenseofCents.com in 2013. While Ahrefs estimates that she's getting 49,000 hits per month, her actual pageviews are much higher as she's part of the AdThrive network, which only allows websites to be a part of it if they have over 100,000 page views per month. You can see in her income reports, that this income makes up an extremely small portion of her entire revenue streams. Her biggest earners are her Bluehost affiliate commissions and her course that she sells.
You can make really good commissions from the eBay partner but it depends on the products which you decide to promote. Interestingly the commission levels vary according to where you are in the world not just on the products you decide to promote. One of the great reasons to sign up is that you can earn DOUBLE commissions in your first three months. They offer free to use link generators, ad creatives and widgets for you to promote different eBay items. eBay has over 162 Million active buyers which means there is a great potential to convert your traffic.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what. You can learn more about using Amazon’s Tracking IDs here.
The football snack helmet website is so simple, so short and sweet, yet it works! I can now see that sometimes, just taking a simple idea, and focusing completely on it, not complicating it will work. You have the wheels spinning in my head. Kids tablets are very popular these days, you see kids with them everywhere to keep them busy while waiting, etc. The site is perfect, steers the parents to information about them, and helps with the buying choice. Another great example!
Luke Kling is Director of Marketing at PeerFly.com and have been working in affiliate management for about 9 years now. Luke is also a developer and blogger. You can find his blog at LukePeerFly.com, an affiliate news aggregate (great source for newbies) at http://affposts.com, and his most recent product to help you build and grow Facebook Pages at http://fptraffic.com. Follow Luke on Twitter at @LukePeerFly.
Established in 1997, FOREX CLUB (the company) is the brand name for a group of companies that provides clients from over 120 countries with platforms and services for trading forex, CFDs and other online trading and educational products. We offer every client effective tools in training, analytics and education, as well as personal support where they want it. FOREX CLUB has over 650 employees worldwide. In 2011 alone, over 45,000 traders chose to learn forex trading with us. FOREX CLUB was one of the industry’s first to offer zero spread trading and commission refunds on all unprofitable trades.
I know this from experience. Three years ago I was a struggling affiliate marketer, bouncing from offer to offer (playing a game of what I call “affiliate pinball”). Today I make a full-time income from diverse passive income streams: sales of affiliate products, sales of my own products, and Adsense revenue (my Adsense revenue alone topped $2,000 last month). And it’s all because I focus on serving the needs of a niche audience.
When you’re looking at affiliate sites like this one (and, indeed, when you’re planning your own affiliate site) ask yourself what the affiliate is trying to make you do (or what you want your own visitor to do). Question what desired action the affiliate is pushing for: do they want you to read their articles? Sign up for their newsletter? Click on their ads? You’ll often find yourself being gently directed towards a certain action in one way or another. This will be what the affiliate determines to be the course that will eventually get him or her the most money!
Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The action of clicking places the cookie on the website visitor's computer. In the United Kingdom, the IAB Affiliate Council under chair Matt Bailey announced regulations that stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be."
This is a superb site, and I think well needed for those that are very interested in affiliate marketing to make money online. The site presented very professionally and laid out. I would venture to say though that if I were a beginner looking for how to do and be successful with an affiliate site. I think I would be a little overwhelmed. And while I understand if I were looking I would be searching all the details, so from the site, I would contact the author for a question. If this was the aim, then its well executed.
This is the sister site to the affiliate marketing site TheWirecutter. Another amazon affiliate website that list gadgets and gear that the website reviews. They come out and say it on their homepage, they earn money by affiliate commissions. Apparently this sites receives over 1.8M visitors, which is pretty impressive considering this site only started in 2013. I guess the moral of the story is, it’s not too late to start a review website. It also helps to have incredibly long reviews. In fact, their one soda stream review had over 13,000 words. This is a great example that content is king.
Hi Gina, thank you for this helpful video. I was looking at the beauty niche as I would like to promote latest make up items but didn’t get far with that as the only closer related one with the 6 gravity was the kabuki make up brush? The other idea for me was to promote manifestation miracle as this book has truly changed my life and in an indirect way also brought me to affilorama. Do you think that might be a better starting point? And how would I call that niche? Any tips are welcome as I am totally new to this :)
It offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program. It covers social media, creating policies, working with feeds, coupons, widgets, and video, creating compelling content, handling partners who are not meeting goals, and much more. ‘Affiliate Program Management: An Hour a Day’ is the do-it-yourself guide to planning and maintaining a successful affiliate program.
If you try to sell a product that is in low demand then chances are that you are not going to get many sales no matter how hard you try. So it is a good idea to spend a bit of time researching and finding out if a product that you are thinking of promoting is a product that your audience needs. If your site gets decent traffic then you can conduct an online survey and easily get input from your visitors.
Fatherly is a website that tackles many different forms of content. Based on a similarweb.com lookup, they get about 22% of their traffic from organic search. Close to 25% of their traffic is direct, and almost 40% of it comes from social media (Facebook, Pinterest, etc.). It's important to take note of that because even though they may not be getting a ton of google organic traffic based on their keyword spread – they are getting a ton of traffic from social media platforms which no doubt has an immense impact on revenue.
Broadly speaking there are two schools of thought when it comes to choosing a niche for affiliate marketing. Some people argue that you should simply follow the money. By carrying out some research you can identify products with high commissions and good profit potential. At the end of the day we’re out to make money, so there is some logic to this. The other way to pick your affiliate marketing niche is to think about your own interests and passions, and this is the route I’ve followed to build my affiliate marketing business.
If you don’t mind me asking you some relevant things that would be great. I am a new blogger, I have been blogging for some months with full engagement. Now I can say that I have built a good amount of traffic and following after such hard work that I need to get into affiliate marketing now (which was the goal of creating good content). Can I get some guidance on which program I should go for that won’t make things complex for me in the beginning?
7. Using above methods, create a spreadsheet - or have a list somewhere you can track the communication between you and potential affiliates. This way if you never get a response after the first time, you can try to contact them again after a few weeks. Generally, this process may take a couple of months to get a response because many contacts are busy and they will not see your emails the first couple of times.
Although it has a dynamic and well-designed website, PeerFly has a limited range of offers at any given time (around 8,000). On the upside, it does offer good commission/payout rates, lots of FAQs and educational information, and regular contests and reward programs that can substantially increase your bottom line. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates.
Interesting anecdote: On one of our “authority sites”…right now, we’ve gone the way of NOT placing ads on the home page, actually. We have images/categories on the first page that people click through to get to the content. Because of this we have an EXTREMELY low bounce rate…everyone who comes to the site (via the primary or exact match KW) has to make another click to get to the area they really want, which will contain ads. I think eventually we’ll blend in just a FEW ad placements above the fold on the main page.
A sound product strategy is a must for new affiliate marketers. Ideally, you should choose a niche that you can make money online with and has a lot of product vendors. This will give you a wide selection of products to offer your online community. However, limit yourself to two or three products at a time, so that you become the expert others turn to and trust when reaching for their wallet.