Just like I've been able to create several profitable websites, this site is a really good example of what's working right now in SEO. The site is full of useful content, and most of the newer content is pretty long-form (meaning over 2,000 words per article). They publish quite a bit, and this team is known to have their processes down really well between their writers, editors, VAs, and other parts of their team. This is a tough niche to crack, but these guys have done a great job showcasing how to build a profitable authority site from A-Z.
One of the most popular ways to do so is through affiliate marketing. When I first started Lectito, I read posts from a bunch of bloggers claiming that affiliate marketing was a quick ‘n’ easy way to see your blog raking in hundreds of dollars each month. But none of these blogs were book blogs (our niche typically doesn’t attract the high traffic of, say, fashion or photography blogs), and, honestly, their stories seemed too good to be true.
I'm not saying that as a recipe blog owner that you need to keep up with what the Food Network is doing. But, you do need to understand that pictures are required if you want to have success in that niche. Looking at all of the popular indie blogs on the topic will make that clear. Are you willing to MAKE the recipes you'll be blogging about and take pictures of them? Are you ready to invest in a good camera and spend time reading tutorials learning how to take better pictures? Every niche you look into will have a “minimum” formula across the successful indie blogs within them. Make sure you're willing to meet it. If not, you're going into the niche without the ability to truly compete and wasting your time.
Totally agree with your opinion on affiliate marketing. I’m in the same space myself and can tell you what it feels like to earn $1000 commissions while literally sitting on the sofa watching TV. It is absolutely mind-blowing. High-ticket commissions are what sets apart the affiliate marketers that scale their business up to six or even seven figures to the ones that only make a few thousand a month. I run a website based on digital marketing an entrepreneurship. You should check out our affiliate program – it is guaranteed to blow your mind. 🙂
Giving away a free informational product such as an e-book, an email series or a mini-course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.
Thanks for another great post. Would mind elaborating just a little on, “you also need to be willing to publicly associate yourself with that niche…”. Should every affiliate site therefore have the author’s name and bio on an About page? What if the author is unknown in that field? Is it just a trust issue, that putting your name somewhere on the site gives people comfort that there is a real person on the other side?
Lemuel: The number of searches does not determine how difficult the competition is for a keyword. So, there is no “ideal” number of exact match searches. Competition levels are determined by the top 10 sites that are ranking in Google for that keyword. So, you want to find a keyword that has as high a search volume as possible while still having low competition levels in Google.
When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
Some of the big sites are staggeringly HUGE. Many of the sites are mostly monetized through Amazon Associates, but they might also have other affiliate offers. For example, Home Depot or NewEgg have affiliate programs that these sites can work with. Several of the sites listed are going to be making profits in the multiple SEVEN FIGURES and more. It sounds like a crazy claim, but when see some of the sites and understand the size, scope, and the staff that supports the sites, you’ll agree.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.
Don’t go too broad — Earlier, we mentioned that a benefit of affiliate marketing is that affiliates get to choose the products they sell. Because affiliates are building out their brands, they shouldn’t cast their nets too wide. There are affiliate opportunities for everything you can think of: technology, fashion, health, fitness, and even dog training. If you’re trying to get into affiliate marketing, try and stay relatively within a certain niche.
Market research/networking — When you become an affiliate marketer, you are hoping to establish yourself as a voice of authority in that specific industry or niche. In order to do so, you need to have a good grasp on who you’re talking to. Who are you trying to sell these products to? What kinds of copy or advertisements do they respond to? Do they prefer email marketing over social media marketing, or vice versa? Market research is a part of any advertising strategy.
Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.
The site has lots “the best” -articles. For example, The Best Fish Oil For Dogs (5 Highly Effective Products). Then they have listed 5 different fish oils for dogs and the reader can click their link to buy them. Another example is, “How To Crate Train A Puppy (Plus 5 Excellent Crate Options).” They seem to monetize with Chewy.com affiliate program. Chewy.com is an eCommerce for pet products.
I am not sure how such an affiliate program would work, honestly. It sounds more like you'd be creating more of a marketplace. However, I would encourage you to be cautious about the extent of your "assignment help." In the US, most, if not all, universities (as well as high schools) have academic dishonesty policies. That means students who submit work they didn't do themselves are at risk of failing the assignment or the class, and depending on the severity, could even be expelled. Not only that, but many universities require students to submit their assignments to plagiarism checkers. So I would think carefully about the types of services you want to provide and who you would market them to, as well as any kind of staff you would employ.
Products and services in these evergreen niches are always in demand because people are always looking for solutions to specific problems in their day-to-day lives. You'll want to operate in one or two sub-niches, to begin with, because it is impossible to make meaningful offers in such gigantic broad categories. In the example above, "group fitness for women" is much more targeted than "how to lose weight". It's easy to tackle a sub-niche within a large niche then grow from there.
With 2.1 million organic search hits per month, this site rivals some of the bigger media publications in the health and fitness niche. They also appear to a broad mass of individuals instead of just bodybuilders or professional weightlifters. Greatist.com articles feature content on food, basic fitness, strength training, marathons and more. It's not as niched down as other health sites, but it doesn't pretend to be an expert in a specific niche. Rather, they recruit experts in the industry to write for them about specific topics. The sheer traffic volume alone that Greatist.com takes on each month leads me to estimate that this website is probably doing multiple six figures per month alone in display ad revenue.
Whereas health, finances, and romance are affiliate-friendly niches because they touch our daily lives, you can also be successful if you target popular hobbies. Sports are a good candidate, because many of them extend beyond state and national borders, giving you a massive audience from the outset. However, be careful to choose hobby-oriented sports instead of big-time spectator sports like football and basketball.
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
If you don’t mind me asking you some relevant things that would be great. I am a new blogger, I have been blogging for some months with full engagement. Now I can say that I have built a good amount of traffic and following after such hard work that I need to get into affiliate marketing now (which was the goal of creating good content). Can I get some guidance on which program I should go for that won’t make things complex for me in the beginning?
The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you.
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
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“Think of this as the way you promote advertisers on your site, or your general business model. Advertisers may view, sort, and download publishers by their classification,” reads its website. “In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business.”
If your search turns up a good amount of products, but not an overly large amount of products, then you are in luck. Next, make note of price points so that you will be able price your own products in a competitive way. Also, keep in mind that you need to start your business with your own product offering. You can partner with product creators, website owners, and advertisers in your niche to begin generating commissions while you are working on your own specific solution.
Continuing with the recipe blog scenario, I'd be comfortable with that because it has tons of potential to market a variety of products: pots, pans, cooking utensils (like particular measuring spoons or spatulas), kitchen appliances (like handheld mixers or crockpots), specialty foods (recommend a specific oil that is hard to find – link to it at Amazon), aprons, cookbooks, cutlery sets, bakeware – this list goes on and on. I love niches like this that have few limitations on what you can market and tons of potential merchants to partner with. I've already discussed how to make money from a blog once you can confirm there are things you can market.
These figures demonstrate that Harsh has fully optimised his site for affiliate marketing. It also shows that when you’re first starting out with an affiliate marketing website, you can focus on just that. You don’t need to worry about monetising your website through any other means just yet. After you start generating a decent income from affiliate marketing then you can look at introducing other ways of making money.
A niche can be something broad, but most affiliate marketers will drill down into sub-categories. For example, I may want to have a website about cars, but that is way too broad. So, maybe I’ll focus on just Ford vehicles. Even then, the niche could be too broad, so I might dig down deeper and have a site that solely focuses on the Ford Mustang. I might even decide to take it one step further and focus on classic For Mustangs. Heck, I might even focus on a specific year, such as the 1969 Ford Mustang, and I would be THE expert for that very specific niche.
NerdWallet is another gigantic site, that earns most of its income from the form of CPA offers and leads generated for financial institutions. Similar to services like Lending Tree, NerdWallet gets your information when you are looking at different financial products, and sells your contact information as a “lead” to qualified financial institutions who try to sell you products. The kicker here is that the CPA on most financial products is significantly higher than other CPA offers, like educational leads for example. One lead for a loan might pay out at $200 instead of the normal $20 – $50 that you'll get in the education niche.
Writing good advertising sales copy (copywriting) is the other important skill for internet marketers. The good news is that when it comes to affiliate marketing, many vendors will provide you with copy to use for your blog posts, websites ads, etc. They'll give you the emails to send, the banner ads to display, and even posts you can use on social media (such as Facebook, Twitter, LinkedIn, etc.).
As all paths on the site eventually lead to reviews and affiliate links, most people will end up reading the reviews and click through to the recommended products. What this affiliate is saying is that if you happen to arrive at one of the content pages because it appeared in the search engines, fine - he can promote to you there - but the page that converts to sales best is the review.
With website builders, you get what you pay for. While they have plenty of free templates, more professional-looking websites will always cost more money. However, this investment could be worth it, especially as a website is one of the few startup costs for affiliate marketers. The social media profiles you develop are dependent on your niche and target market.
The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
Because the site is ranking #1 in Google for this (and probably ranks very well for other related terms), they are probably making great money. This is probably easily a $100 to $200 a day website. That's right, I would not be surprised if this site was pulling in $3k to $6k or more each month. In fact it could be more, but its hard to guess without knowing all the traffic they are receiving.