These are some of the best books on affiliate marketing. Each one of these books have something to offer in regards to building your affiliate marketing business. They walk you through the basics of the affiliate business model, provide strategies on how to use various strategies like SEO and social media, and teach you how to think like an entrepreneur.
Russell Brunson teaches you how to turn leads into qualified subscribers. The strategy then goes into turning those subscribers into buyers and teaches you how to identify hyperactive buyers to build your business around them. This approach allows you to build a business as an affiliate rather than giving away your leads and customers to merchants.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Marketing on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.
As you become comfortable with the affiliate marketing process, you can consider both specialized (e.g. fly fishing) and broad (e.g. weight loss) niches. Don’t forget to track your marketing metrics! They are usually provided by your merchant and/or affiliate network. This way you'll be able to know which products your audience are responding to and which ones aren't generating any profits for your business. This is especially important if you are investing into paid advertising to drive traffic and promote products as an affiliate...
Paid traffic refers to media buyers who purchase traffic from an existing site or ad network and attempts more or less an arbitrage play. The value add for the media buyers in this equation is the initial creative and also any additional pre-sell landing pages that will increase the conversion rate. If the revenue generated is greater than what you paid in traffic costs, then you're ROI positive.
In my view, the affiliate space is split into 2 major categories: organic and paid. Organic refers to building up a web property (including email lists) that adds some incremental value, whether that's great original content (think mom blogs), a deal site (think comparison sites or Groupon), or a unique technology-based proposition (think free mobile or Facebook games).
Whereas health, finances, and romance are affiliate-friendly niches because they touch our daily lives, you can also be successful if you target popular hobbies. Sports are a good candidate, because many of them extend beyond state and national borders, giving you a massive audience from the outset. However, be careful to choose hobby-oriented sports instead of big-time spectator sports like football and basketball.
When using affiliate links, the blogger also has control over where these links appear and how they look. Brands that offer affiliate partnerships typically provide a range of banners and titles for affiliates to use and contact affiliates when they have new creative to promote special offers, events and sales. However, you can also include simple text links on your site and EDMs and direct links in your social media posts.