Niche — Unless you’re Amazon, people don’t come to your site looking to buy both weed-wackers and moisturizing cream. Most websites have their products narrowed down to a specific genre, such as fashion, health, petcare, etc. If you’re wanting to go into affiliate marketing, your first plan of action is to determine what you’re selling. This step comes first because so many subsequent decisions depend on this answer. The type of website you make, the type of audience with which you engage, all of these are heavily influenced by your niche. If you’re having trouble deciding where to focus, do some introspective thinking to determine what you’re passionate about.  

The site has lots “the best” -articles. For example, The Best Fish Oil For Dogs (5 Highly Effective Products). Then they have listed 5 different fish oils for dogs and the reader can click their link to buy them. Another example is, “How To Crate Train A Puppy (Plus 5 Excellent Crate Options).” They seem to monetize with Chewy.com affiliate program. Chewy.com is an eCommerce for pet products.
SimilarWeb tells us that visitors go to less 2 pages per visit. So, you can see the difference in TWC versus Outdoor Gear Lab. The products are less targeted so maybe visitors are more interested in buying something specific, not window shopping. The reviews are generally long and visitors are skimming a lot because the average time on the site is about 90 seconds.
Some well-known brands that use ClixGalore for their affiliate offerings are Bluehost, Time Life, Trend Micro, Citibank, and Fox Sports Shop. While not as widely known as some of the other affiliate networks, ClixGalore is a solid network that offers thousands of potential merchant programs. The network also offers a two-tier network. By referring other affiliates to the network, current affiliates can receive a portion of their earnings.
Also, do some research on the opportunities in this market. What is the existing scene? Who is the competition? What data is available to tell you how lucrative this market is? The ease of selling will vary from market to market, as will the percentage of profits. Some companies may offer you a higher cut of the profit because their products are more difficult to sell. Determine what kind of selling experience you’d like to have, as well as the type of profits you’d like to see. Use those factors to inspire niche.
I’ve had a passion for photography and cameras since I was a kid, and this was an obvious area for me to build a business in. One of the core activities of affiliate marketing is creating and distributing content, and I can write about photography with a high level of expertise and enthusiasm. You may choose to outsource content creation, and you don’t have to know anything about your niche if you’re prepared to do this. You can also research subjects you aren’t familiar with, but this can be time- consuming and boring. Personally I like to be in control of things and work with subjects I find interesting.

Over the past 9 years I've tried A LOT of different niches with affiliate marketing, but I have had by far the most fun and most success promoting things I am interested in. You will have a much easier time creating content and connecting with your audience if you are working with a niche that you enjoy. No matter what the niche you will probably be excited to get working at first, but as time goes on you won't have that same excitement unless you are working within a niche you really like.
Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don't be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you. 
First of all, your products shouldn’t be a scam. Many rookie affiliate marketers with good intentions make this mistake. Second, your stuff shouldn’t be visible in physical stores. It should be incredibly hard to find offline. Third, don’t settle for pennies. Since your items are of significance and people won’t mind paying for something useful, set the minimum price of the brands that you will promote to $50.
As a result of their rapid growth, they've also got a stellar link profile.  It's a situation where because they rank well, they get more links, and the more links they get, the better all of their articles rank.  There are a number of reasons why this site has taken off, but overall it's an excellent site that has built a strong foundation on nothing but organic traffic.  I have no idea what strategy they used initially to get links and start getting the exposure that they did, but the growth that this site has experienced is extremely impressive to say the least.  I'd estimate their traffic figures to be between six and seven figures on a monthly basis.
My guess is that this site has a low CTR of 1 to 3% for Adsense.  It probably pulls in around 3k visitors for its primary keyword a month but is probably only making $100 to $200 in Adsense.  I have no idea how much they are pulling in from FastWeb, but my guess is that its not more than $100 each month.  My guess is that this site is definitely earning less than $300 per month.

Another consideration for choosing an affiliate marketing niche is whether to go for something ‘hot’ now or a so called ‘evergreen’ market. Examples of hot niches would include those related to new technologies or current trends, such as green living and solar energy. Hot niches can be great for making fast profits, but interest and sales eventually tail off. If you choose an evergreen affiliate marketing niche, such as Chinese cookery, you should be able to build an online business over a period of years.


ive been thinking about this affiliate website thing for quite some time. those gurus make it sound so easy till i started researching reading up a bit here and there. all these things which needs to be done... blogging, pillowing, backlinking, wordpress, finding niches etc etc... the physically doing it on the pc, and finding content and pics and vids etc is whats stressing me out. at the moment im so confused !! haha i read that its best if you decide on a niche on which you have allot of knowledge, like a hobby etc. i dont have hobbies due to working away from home, and i build substations for a living. i cant think of a niche involving substations. are there videos somewhere which nicely shows exactly where to click what while building the website and doing the blogging, pillowing, backlinking etc? and honestly, with all the websites on the net allready, does new websites have a chance in 2014 to make some money?
They write reviews of every kind of longboards. Then they have links to Amazon on each article. When a visitor clicks the link and buys a longboard (or anything else on Amazon), the site owners earns a commission. We can honestly say that LongBoardReviews.net is a classical Amazon affiliate site. Notice that you don’t need to own all longboards to write reviews. You can follow my tips to make it successful and honest.
I started out with checking the potential of affiliate offers in affiliate networks. I checked search volumes and competition using Google Adwords Keyword Planner and Google search results. If there wasn't a lot of competition, I'd set up my site. Most of my early niche affiliate sites were in the fashion market promoting physical products like women's winter boots for example.
This is a great example of an Amazon Affiliate Website that’s not a review site! It’s actually more like a food blog that recommends certain products through their blog and resource pages. With 1.6 Million Facebook Likes, Lisa Leak (owner) has become an authority on “real food” and uses this platform to sell other things like her own cook book. This example is more for a traditional blogger who wants to start monetizing their website rather than creating a review site.
Paid traffic refers to media buyers who purchase traffic from an existing site or ad network and attempts more or less an arbitrage play. The value add for the media buyers in this equation is the initial creative and also any additional pre-sell landing pages that will increase the conversion rate. If the revenue generated is greater than what you paid in traffic costs, then you're ROI positive.
When using affiliate links, the blogger also has control over where these links appear and how they look. Brands that offer affiliate partnerships typically provide a range of banners and titles for affiliates to use and contact affiliates when they have new creative to promote special offers, events and sales. However, you can also include simple text links on your site and EDMs and direct links in your social media posts.
Another consideration for choosing an affiliate marketing niche is whether to go for something ‘hot’ now or a so called ‘evergreen’ market. Examples of hot niches would include those related to new technologies or current trends, such as green living and solar energy. Hot niches can be great for making fast profits, but interest and sales eventually tail off. If you choose an evergreen affiliate marketing niche, such as Chinese cookery, you should be able to build an online business over a period of years.

While digital marketing channels like blogs and social media make it easier for businesses to connect with their audience, it can be incredibly difficult to reach them in the current competitive atmosphere. Gary Vee's book shares his best advice on how to use social media to stand out from the crowd, build a large following, and engage your target audience.
Ah, I see now, I was totally confusing the “competition” in Adwords with the low competition you talk about in your LongTail handbook. I actually used it as part of my screening criteria…oops. So I was looking for >1000 local searches, >$1.00 and Low Competition. I think I understand now to ignore the Competition column in the Adwords tool when searching for keywords. Thanks, guys!
I believe you need a disclaimer if you include Amazon affiliate links on your site, but you only require a privacy policy if you also collect data (name, email address, etc.) from your readers. Here’s a link that may help: https://termsfeed.com/blog/disclaimer-amazon-associates/ Partnering with Book Depository has been a good experience for me. It’s really easy to create links and their affiliate portal is very user friendly.

And if you don't have time that's up to you. Building a business and making money takes time and effort and knowledge and skill. Some of that you might have right now some of it you might have to learn. But if you won't commit the time then you can't have all or any of it and that means you can't expect hard working people to hand over their hard eanred cash to you.


Good article! I think there are a lot of hopeful “wannabes” who want to get everything without doing the work. You don’t have to have 10+ years of experience or be the all-knowing guru at the top of the mountain, but you do have to be willing to invest in the effort that is required to be successful. However, I have made good headway into a number of niches by going against the grain. If they say you should post a lot on your current activity, I don’t. I tell my audience why I don’t, I make sure that they understand that I am different. Sometimes, however, to establish trust and rapport with your audience, you do need to offer some kinds of proof or authority. Its very difficult to fake these and its better if you know something about what you’re doing. Once you have more experience, it becomes easier to enter a niche and position yourself as an expert. It’s funny but you tend to get smarter and absorb more information as you move up in the internet marketing world. Thanks for the great information!
Matthew owns an internet marketing blog that has won many awards and has been featured on various big brand websites such as Entrepreneur and ProBlogger. Matt is known for producing outstanding high-quality content that sticks out from the competition. The blog specialises in producing high-quality tutorials and case studies that help with things like link building, social media and traffic generation. 
×