StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
I think that more so depends on the amount of time you have to spend. You can definitely be an influencer on multiple topics, assuming you have that kind of time to spend. I am what most would consider an influencer in SEO and affiliate marketing. For seven years, I also owned several mobile themed sites and was considered an influencer on both BlackBerry phones and prepaid phones. It’s possible, but it takes work. I also had hired writers at the time and this was before social. It takes so damn much to be an influencer these days, that if you’re doing it solo, doing it for two unrelated topics would be quite the task. :)
Best Reviews is interesting for different reasons though. They are interesting because they pay for a ton of their traffic based on findings through SEMRush.com. They average about 300k visits every month because of their Google Adwords advertising spend. This means they are bidding on keywords and paying for traffic on top of the organic traffic they already get. It's possible that buying this additional traffic has helped them gain additional links because their content is very good. The purchased traffic is just helping them get in front of an audience that's actually looking for their product, just like SEO. If conversion rates are lower, you will end up making less money than you spend to buy traffic, but because of the authenticity of the Reviews, it's likely that BestReviews.com converts researchers to buyers at a higher rate than other affiliate sites. While it's tough to know exactly, I would guess that this site makes 6 figures per month or more in Amazon Affiliate revenue due to their traffic numbers.
If you return to the affiliate's program review page you'll see that further down the page the affiliate lists products that don't get the five-star seal of approval. He also provides links to reviews of these "not recommended" products which explain why they're not recommended. Reading his reviews, it does indeed sound like he knows what he's talking about - his reviews are credible and seem unbiased. Most of them don't seem to have affiliate programs, and he hasn't bothered to link to them through affiliate links.
Awesome Gravity Tip! I like the MMO niche, teaching it, creating video tutorials, etc. I am also interested in learning Mobile Marketing and doing the same with this, so what material do you suggest I sink my teeth into for this? Have "Explaindio 3" and Screencast O Matic...I generally (been neglected) try to keep my Blogger site with loads of Free Tools that work well!
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date, or suggest strategies no longer endorsed or permitted by advertisers.
In the popular ‘An Hour a Day format’, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs. This ‘Hour a Day guide’ provides everything merchants, business owners, and those charged with managing an affiliate program need to know.
Plus, consumers are more likely to rely on a trusted source for brand information than they are an advertisement. In the current state of influencers and rampant review sites, we’re looking to real people’s opinions more than we are static advertisements or TV commercials. With your affiliates comes the trust of networks they’ve previously established.
An affiliate agreement is when a company or an individual agrees to pay you for successful referrals. For example, Amazon has a massive affiliates program where they pay you a percentage of the sales you generate using their affiliate links. Affiliate marketing is everywhere these days. In fact, we’re able to offer our own Blogging Mentorship Program for free because Bluehost sends us money for every customer we refer.
Baby Gear really go that extra mile by actually buying every product that they review. Now, obviously this is a lot of work and cost but the payoff is extreme credibility and great content. This just isn’t possible for a lot of blogs, either because of the cost, or the time involved or simply the niche they are in. However, the thing to take away from this is that customers value credibility.
Despite its older origins, email lists are still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
The network is, again, contested by some as to whether it’s truly a part of the affiliate marketing conglomerate. But for good measure, we’ll discuss it. The network is essentially the middle man used to manage this exchange. The network helps accomplish such tasks as payment processing, tracking technology, reporting solutions, and can serve as a repository of available affiliates.