Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Marketing designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.
I just got finished reading Affiliate Marketing on the Web. Having been in the Internet Marketing business for almost 10 years, I must say that this was one of the best books I've read on Affiliate Marketing from both the merchant's and publisher's side. If you are looking for a book that gives you specific recommendations and pros and cons on which type of affiliate program you are seeking to deploy or participate in, this is the book for you!
I’ve already tried and discarded some of these on the list. Others I haven`’t heard of, so I’ll look into them. I’ve been with Amazon for about 3 years now, but am still to get a payment. I got a message from them only today saying I didn’t make enough (even with the bits and pieces that have been collecting in my account over the years) to be paid this month either…
That’s where market research comes into play. It is important for you to make sure that there is actually a demand for the product niche that you are looking to market. Fair enough – if you came up with a revolutionary product that no one has ever witnessed before – then that’s a whole different ballgame. In that case, you would have to market your latest invention on a whole different level.
I would start by signing up for an Affilorama membership. We have an assortment of free lessons that will walk you through the basics, step by step. If you're looking for more assistance, I recommend checking out AffiloBlueprint (https://www.affilorama.com/affiloblueprint), which will give you even more resources and guidance. You'll also get access to our support team, who can provide additional assistance as necessary.
It's easy! After you've registered as an Affiliate, you'll place code in the pages of your web site to display text or banner links (it's your choice!) to Booksamillion.com. The links will contain an account code unique to you to ensure that you get credit for sales that are generated by your site. When a visitor clicks a link and makes a purchase on our site, Commission Junction tracks your code and calculates your commission.
OutdoorGearLab.com is another Amazon Affiliate monster. They get tons of traffic and target many different buyer-intent keywords for purchases that are largely made online. They are more niched down (which I think is a good thing) than a web property like TheWireCutter.com. I would never suggest anyone go out and create another WireCutter because if you are just starting out, you will not have the required budget to compete as in-depth as they do.
Interesting anecdote: On one of our “authority sites”…right now, we’ve gone the way of NOT placing ads on the home page, actually. We have images/categories on the first page that people click through to get to the content. Because of this we have an EXTREMELY low bounce rate…everyone who comes to the site (via the primary or exact match KW) has to make another click to get to the area they really want, which will contain ads. I think eventually we’ll blend in just a FEW ad placements above the fold on the main page.
I couldn’t agree more on the advice on providing long-form content. In fact, most of modules we created are probably still longer than the ones found on AuthorityHackers, and 8000-words is considered normal. With the difference being that since they are technical in nature, they probably take 1.5 more times to create than a regular post written in English. :)
It can be published as a book, and other people have already suggested what to include into ‘part 2’. As someone who has been asked by other people wanting to promote my products/serviced, I’d love to read about the merchant’s side of AM, e.g. various software that can be used, how to choose affiliate partners, what to include in the agreement, etc.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.
This is extremely helpful information for somebody who is a newbie blogger! I’ve been looking for an all inclusive “guide” to explain affiliate marketing and this is the best I’ve found. Quick question for you – when you talk about the cookie expiration date, is that from the date that you post your review/recommendation or from the date that the reader clicks on the link? For example, the affiliate links you posted in this post are well over 90 days old but if I click on one of them now and buy that product, do you still get paid? Just curious how that works.
As you become comfortable with the affiliate marketing process, you can consider both specialized (e.g. fly fishing) and broad (e.g. weight loss) niches. Don’t forget to track your marketing metrics! They are usually provided by your merchant and/or affiliate network. This way you'll be able to know which products your audience are responding to and which ones aren't generating any profits for your business. This is especially important if you are investing into paid advertising to drive traffic and promote products as an affiliate...
With a well-known ‘An Hour a Day’ format, this book guides its readers step-by-step on how to practically research, promote, manage and optimize a successful affiliate marketing campaign. It also explains social media tools such as how to deal with coupons, widgets and other multimedia stuff. From determining payment schedules to communicating through appropriate means, this is a quality do-it-yourself guide for its readers.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
The fit must be right between you and the merchant who is going to benefit from your promotional efforts, or it simply won’t work. The easiest way to begin with affiliate marketing is to select an affiliate network. Many affiliate networks exist, some which are tied to well-known companies like Amazon, Google, and Apple, while others specialize in specific types of products and services.
The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.
You will notice that this site does try to make some money with Adsense, but the banner ad at the top is an affiliate ad (through Commission Junction) for Fastweb. I just logged into CJ.com to see how much FastWeb pays – its looks like only $0.80 per lead – OUCH! This is really low. This website owner also trys to promote fastweb in the articles – but no Adsense. I think they should be focusing more heavily on Adsense within the content of their articles to increase their income. My guess is that this site earns almost $.80 on average per Adsense click (which is MUCH easier to get than a lead).
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.