Shopify has three different account types as well as standalone third-party products like themes and apps. Commissions are paid for sales of any of these products, including users who sign up for a 14-day free trial and then convert to a paid account. Shopify also has a wide range of blog posts, webinars, and video tutorials that can be linked to with the standard commission paid on any sales that are generated.


The term niche, when used in the science of ecological biology, is used to define an organism’s role in an ecosystem. Not only does its niche include the environment that a given organism lives in, but it also includes the organism’s “job” in that environment. A niche may also encompass what the organism eats, how it interacts with other living (biotic) elements, and also how it interacts with the nonliving (abiotic) aspects of the environment, as well.
Affiliate marketing programs typically work by having the merchant handle all the logistics involved in selling products or services, processing customer orders and payments, and shipping merchandise—all while the affiliate sits back and collects a commission for each agreed-upon action completed by the visitors the affiliate sends to the merchant’s website via an affiliate link. As long as the affiliate has done her homework and chosen a trustworthy affiliate program, she needn’t worry about non-payment.
The fit must be right between you and the merchant who is going to benefit from your promotional efforts, or it simply won’t work. The easiest way to begin with affiliate marketing is to select an affiliate network. Many affiliate networks exist, some which are tied to well-known companies like Amazon, Google, and Apple, while others specialize in specific types of products and services.
If you are searching for a perfect book for affiliate this one is a great solution for you as it contains proven steps and strategies on how to earn your first $1000 in passive income from the comfort of your home using affiliate marketing. It is full of fresh ideas, step-by-step instructions and screenshots, so even a complete beginner can take advantage of this information and start to make money from home and build a successful online business.
What do you think you could honestly sell customers in the hopes that it would improve their day-to-day? For example, maybe you renovate homes and are always looking for the highest-quality paints or most eco-friendly cleaning solutions for bathrooms and kitchens. If you’re already knowledgeable about a market and have interest in it, that’s a great place to start.
I believe you need a disclaimer if you include Amazon affiliate links on your site, but you only require a privacy policy if you also collect data (name, email address, etc.) from your readers. Here’s a link that may help: https://termsfeed.com/blog/disclaimer-amazon-associates/ Partnering with Book Depository has been a good experience for me. It’s really easy to create links and their affiliate portal is very user friendly.
We’ve talked about building up your network and developing an email list. Another way to promote products is by contacting that email list directly with the products you’re selling. Perhaps that email contains a code that results in a discount or maybe it’s just a link to your latest product review. Either way, it lands your website and product straight into consumer inboxes. You could consider writing a how-to article that gives users an idea of how they can make use of your product.
You might choose a very competitive niche where all the big players are. You won’t have enough experience and resources to contend with them. To check a niche’s competitiveness, go to Google and type “ allinurl: name of your niche” (don’t type ‘name of your niche’, type the real name of your niche!) . The fewer the results, the better. Just don’t go extreme and find a niche where competition is virtually non-existent but no one needs or wants. Make sure that it is a looked-for niche.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.[citation needed]
Taking the financial analysis a stage further, think about the potential profits you can make from each affiliate sale. You’ll have to sell hundreds of low priced items to make a reasonable return, and it may be better to promote premium products where one sale could generate hundreds of dollars. For example, an ebook on cat breeding tips might generate five dollars in commission for each sale. An ebook detailing a profitable gambling system might sell for ten times more and net you much higher commissions.
Rakuten helps you handle it all. It offers influencer campaign management that aids in influencer recruitment with detailed reporting and campaign insights that can spur users into action. It offers blogger and client networking to help professionals further build up their networks. Rakuten is trusted by brands such as Best Buy, Macy’s, Walmart, ecco, Dialogtech, and more.
A U.K. based dating affiliate network that operates a number of mainstream and niche dating sites, including Cupid.com, Flirt.com, BoomerDating.com and PlanetSappho.com. You can promote any of these sites based upon the needs of your audience, and with so many sites to choose from, it’s pretty easy for most affiliates to find at least one or two that are a good fit. Commission rates at Cupid plc can be impressive, too, with $15 paid just for free sign ups, and up to 90 percent commission paid on paid memberships.
Now you should have a pretty good idea of what niche you are going to get involved with. It is possible that you haven’t narrowed the list down to a single topic area, but you probably have found a few ideas that you feel real good about. Now at this point, it’s important to get an idea of how much money you can potentially make in your chosen niche. ClickBank is a great place to go to that search. First you browse top products in your category. If you don’t find any offers, that is not a good sign. It could mean that no one has been able to monetize that niche.
I couldn’t agree more on the advice on providing long-form content. In fact, most of modules we created are probably still longer than the ones found on AuthorityHackers, and 8000-words is considered normal. With the difference being that since they are technical in nature, they probably take 1.5 more times to create than a regular post written in English. :)

.I’m a pregnant stay home mum looking for how to earn extra money.I have tried to start a blog but it seems not to pay as I expected. So I met this guy that wants me to market his packaging,archive box and printing company and to pay me per comission.So needed to educate myself and find this post.its amazing how you are able to put all this I one post.very educative.


.I’m a pregnant stay home mum looking for how to earn extra money.I have tried to start a blog but it seems not to pay as I expected. So I met this guy that wants me to market his packaging,archive box and printing company and to pay me per comission.So needed to educate myself and find this post.its amazing how you are able to put all this I one post.very educative.
2. Never rely on a single traffic source. Always expect the unexpected when it comes to marketing. Don’t put all of your eggs in one basket, as the old saying goes. Master one source and then move to the next. Trying to become an affiliate marketer is tedious and you will probably start with just one main traffic source such as search engines, but over time, you will want to diversify as much as possible.
The other competition, the one we want low, is the competition of the top 10 sites ranking in Google for that keyword. When we say low SERP Competition, it menas we are addressing the strength of the top 10 and thats made up of a series of factors which Spencer mentioned will be addressed in detail in future posts. But to name a few: Title, backlinks to page, and number of links to the ranking page. Hope that helps 🙂
Complete the affiliate application and submit. You may have to have an established website in the niche of the affiliate product to be accepted. Other programs don't require anything more than agreeing to their terms. You might have to be located in the United States to qualify. States that charge sales tax on Internet purchases may not be approved by some affiliate programs.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.
For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
The website has lots of affiliate links to Amazon. So, when people look at their reviews and go to buy something from Amazon, they earn commissions. In addition, they have for sure the highest commission rates from Amazon and from other partner sites because they have so huge volume. Top Ten Reviews also uses ads and I think they make a nice income with them as well.

Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance.
And if you don't have time that's up to you. Building a business and making money takes time and effort and knowledge and skill. Some of that you might have right now some of it you might have to learn. But if you won't commit the time then you can't have all or any of it and that means you can't expect hard working people to hand over their hard eanred cash to you.
If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

1. To become an affiliate marketer, you should strongly consider focusing on recurring revenue; this means that the flow of income can be routinely predictable from month to month instead of sporadic and in small and short bursts spread over several months. Recurring revenue, or residual income, is money that is continuously earned while no work is currently and presently being accomplished. All of the time has already been invested; this is good when trying to eliminate the guesswork when it comes to being able to maintain a steady income.
When you’re getting started as an affiliate marketer, you need to think about what kind of site will play to your strengths. If you’re a good writer then you should use that by creating articles or blog posts that your audience will enjoy reading; that’s where your site’s value will lie. If words aren’t really your thing, you can use your skills as a designer or simply work hard to find useful data from around the web and present it in a user-friendly format.
Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.
As you can see the two types of programs are different. Even so, there are some similarities. The biggest one, as you can guess, is that incentives drive people to promote. Whether it be promoting a link in a piece of content, like in affiliate marketing. Or sharing a referral link with a friend, as with referral marketing. The incentive isn’t the only thing on the line, however…
GearPatrol.com is an online resource that reviews just about anything you can think of.  They run in the same vein as TheWireCutter.com but take an angle that's more towards men.  They get lots of traffic with their bourbon and whiskey reviews, as well as many other products that might be considered more masculine.  They highlight a lot of men's gear in their reviews, and probably make a really good chunk of their revenue from being an Amazon Affiliate.  They do run adsense, and it also looks like they have a fair amount of content that could be considered a “sponsored post” – which basically is just an article that a larger company puts together for you to promote their product, while paying the website owner for the exposure.
Tom's Hardware pretty much started off as a forum.  They have expanded and re-designed and the website is now one of the most popular and heavily visited site in the PC niche.  The site is where hardcore PC enthusiasts go to discuss all different matters of PC parts.  Popular topics include CPU units, Memory, Motherboards, Overclocking, Systems, Operating Systems and New Build computers.  While the old format of strictly forum posts did well as a display ad revenue method (I remember when the site was mostly a forum as I used it for a PC build I did) – the amount of authority the site has lent itself very well to becoming a fully fledged content based site.
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:

Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates".[30] Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
The Wirecutter.com and TheSweetHome.com were sold a couple years back to the New York Times.  They were both Amazon Affiliate sites, and that's where most of their revenue came from then, and still comes from today.  When the sites were purchased, TheSweetHome.com was redirected to TheWireCutter.com as both sites had very similar content structures.  The WireCutter dominates organic search results for a lot of buyer-intent keywords, and is also a “verified expert reviewer” by Amazon.  The site gets huge amounts of organic traffic, and has gained massively in popularity and search positioning once it was purchase by the New York Times.  
Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don't be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you. 
This is a little delayed on the uptake but I recently created an affiliate marketing site with a service model (personal stylist kind of like Stitch Fix but only using Amazon items so I don’t have any inventory). Right now it’s free(!) and ultimately will be significantly under the price point of Stitch Fix, Le Tote, others in terms of both fees plus there won’t be any apparel markup. It will be smaller scale as well and without a lot of the overhead. The operations have been a little tough but I’m starting to make money. I haven’t done much marketing yet but am learning as I go (I’m a data scientist by trade). Check it out! http://www.dressjungle.com . And I’d definitely love a callout 🙂
Thank you for this post! I’ve been debating going the Amazon Affiliate route, but am kinda stuck on the privacy policy that needs to be included. I’m not exactly sure what needs to be put on that, and I don’t want to state something on the policy that isn’t accurate. I was kind of wondering what other bloggers do, and I’ve only seen the disclaimer on very few sites that links are affiliate links. I should look into Book Depository too!
Once you do move forward, don't resort to simply throwing up a handful of banner ads and call it good. All successful content-driven affiliates will tell you that deep integration of your marketing into your content is the most successful strategy, most of which can be accomplished by looking for affiliate tools outside of the quintessential and tired banner ad.
Matthew owns an internet marketing blog that has won many awards and has been featured on various big brand websites such as Entrepreneur and ProBlogger. Matt is known for producing outstanding high-quality content that sticks out from the competition. The blog specialises in producing high-quality tutorials and case studies that help with things like link building, social media and traffic generation.
The average commission rate is $58 per the Shopify website. Shopify’s commissions are paid according to different metrics. For instance, if a referral signs up for the Shopify Plus enterprise plan (the highest tier), the payout is a flat $2,000. Referrals who sign up for the standard plan earn a $598 commission. The payout for a Basic account is $58. Commissions are calculated as follows: you will earn two times the monthly rate but only two months after the user has been a paying customer.
When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product. 

JVZoo’s strength is that it allows experienced marketers to gain access to product launches and a huge range of online courses while setting up sales funnels and customized landing pages. It’s definitely not for someone who wants to monetize a blog or earn money by having users click through and buy physical products. If you’ve carved out a strong presence online in the marketing space, JVZoo might be a perfect fit.


While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.

The thing I like the most about the site is the way it feels.  All of the Amazon affiliate links are extremely well integrated, and they've done some custom design work to make some of their images feel interactive.  Another trend here is that the owners of this site, own similar sites in several other niches.  You can tell which sites are owned by the owners of this site when you look at the bottom of the site and notice that they link internally to their other web properties.  This is becoming a popular trend, with the folks over at DigitalMarketer.com doing the same thing with some of their projects, like SurvivalLife.com and DIYReady.com.  It's hard to estimate the total revenue for this site, but because the call-to-actions on the site are so good, it would not surprise me if this site was doing over 70K per month in Amazon Affiliate income every month.
I'm never comfortable building a site in a niche where the potential revenue stream boils down to only a few avenues or merchants. A long time ago I created a site in a niche where there was only one affiliate program to monetize it with. When the affiliate program shut down, I was left with a site I'd spent time and energy on – that was ranking and had traffic – and I had no way to monetize it. Granted, this was before AdSense existed, but even if Adsense had existed, it being the only potential revenue stream should have sent me in another direction.
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
Alot of ppl are still in the dark about this line of work. They still rely on their day jobs and unwilling to take a risk. Donald Trump took a risk by running for president. Why can’t other people who are unsure about Entrepreneurship lead by example and take a risk online in getting started in affiliate marketing and work from home? Truth is, most people are afraid of getting out of their emotional comfort zone and don’t want to explore the unknown. There’s a bundle of money to be made in this industry by faithful people who do the transformation business work and get started out of inspiration.
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another. 
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
To refresh your knowledge you might remember that context ads earn you money for each person who visits your site and clicks on the ads. The ad network automatically generates the ads and you insert them into your site just by copying a small piece of code. The biggest context ad network is Google AdSense, so a lot of people (including us!) will use the word "AdSense" when they're really talking about "context ads" in general.
This is an older site (2003) with some heavy domain authority. That explains the crazy amount of content this site contains. It’s helpful though when you have 350+ employees. This isn’t a small enterprise, and they still utilize the Amazon Affiliate network to monetize their site. They use long and wordy articles to review products, maximizing the SEO of each page. The biggest difference from this site and others, is the amount of digital content these guys review. Their digital content ranges from Antivirus Software to Credit Card processing. This isn’t a typical Amazon product, but digital content can earn affiliate commissions through other sources than Amazon. Amazon is a great resource to monetize your site, but it’s definitely not the only way.
As a result of their rapid growth, they've also got a stellar link profile.  It's a situation where because they rank well, they get more links, and the more links they get, the better all of their articles rank.  There are a number of reasons why this site has taken off, but overall it's an excellent site that has built a strong foundation on nothing but organic traffic.  I have no idea what strategy they used initially to get links and start getting the exposure that they did, but the growth that this site has experienced is extremely impressive to say the least.  I'd estimate their traffic figures to be between six and seven figures on a monthly basis.

Giving away a free informational product such as an e-book, an email series or a mini-course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.


Ah, I see now, I was totally confusing the “competition” in Adwords with the low competition you talk about in your LongTail handbook. I actually used it as part of my screening criteria…oops. So I was looking for >1000 local searches, >$1.00 and Low Competition. I think I understand now to ignore the Competition column in the Adwords tool when searching for keywords. Thanks, guys!


Hi John! "Flow" refers to the way visitors move through a website. Assuming they don't hit the back button or close their browser, where do they go next? A skilled marketer guides them closer and closer to a sale--for example, from the helpful article they found on Google, to a review of an affiliate product, and finally to their affiliate link. Every part of your site should be designed to make new visitors flow closer and closer toward buying your affiliate products.

Product promotion — Lastly, we come to what you’re really here for: the opportunity to partner with organizations in selling their products for a portion of the profits. A lot of what we’ve mentioned previously will come into play when deciding exactly how to promote products. You should continue to consider your niche, audience, and goals when choosing how to promote products. You could take the route of being a real product user who reviews items on your site. People tend to trust individuals more than they do brands, and using your site as a sort of product review resource could appeal to the masses.

Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy.

Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.

The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.

In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your website is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your website for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 384 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
You now have a fully functional WordPress website with a great hosting company! That wasn't so hard, was it!? From this point on, your main task is to publish as much content as possible. This site has tons of tutorials and articles on how to grow your affilaite marketing business, but in order for you to fully understand how to publish content and make money with your affiliate marketing blog, check out this article. Best of luck to you as you grow your business! :) Want even more help? Check out this incredible affiliate marketer training program and community of people growing an affiliate business just like you!
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.
I’ve actually never even considered affiliate marketing for my blog… You’ve definitely given me some things to think about. I definitely think My blog should be more established (more traffic, followers, etc) before I would want to make that kind of charge… I’m still learning so much, I don’t want to overdo it by taking my blog to another level. Plus since my traffic isn’t super high, it wouldn’t be beneficial to me just yet. Great info Margot!
Good point about reviewing online courses before you promote them to protect your reputation. However, I would like to point out that the level of attention the course creator gives you (the endorser) and what they give to a random customer might be very different. There are so called marketing gurus out there who are extremely skilled at making false promises and not delivering on them. Once they have the endorsement of a few reputed marketers and some ‘lucky’ customers, they can easily get away with ripping other people off with hyped up money making guarantees. I have had a personal experience with this as a customer, but lets not mention names! The point is, when we are promoting someone, we need to do an in-depth due diligence. Only going through their course is not enough. It would be great if there was some kind of a course review site -something like tripadvisor. This is something that the industry really needs – something to make people accountable. A lot of people are losing faith in these online courses. I am staying away from promoting people unless I am very certain of their integrity.

Thanks for the great info and many examples. If a picture is worth 1000 words, 17 excellent examples are worth gazillions!! BTW, your use of “persona” was 100% correct. While a persona can be fake or deceptive (eg, “she adopted a meek persona every time he was around, but in reality, she was anything but…”), but it in no way implies that person behind it is not real. The more general meaning of the term is any character or personality presented outwardly, as to an audience or the public, and that is precisely how you used the word here.
Number of estimated visitors: This data is just an estimate. I used the SEMRush Report and Similar Web for this stat. The estimated numbers of visitors varies A LOT. Take these numbers with a grain of salt. This post isn’t about the accuracy of the estimates or how SEMRush or Similar Web make the estimates. The estimates can give you a general idea about the scope and magnitude of the traffic, NOT the exact number.
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