In reality, the percentage of people who are likely to click an affiliate link after reading a book review is pretty low. I put it around 1–3%. But let’s be generous and say 5%. Of that 5%, not all of them will make a purchase. In fact, in my experience, most don’t. For me, it hovers around 30–40%. Then take into account that, on average, you’re likely to fetch a commission of 4–6% of your reader’s total purchase, i.e. less than a dollar per book. It doesn’t take a maths genius to deduce that to make good money from affiliate marketing, you need a lot of engaged readers. Like, a lot a lot.
This book is badly organized. For starters much of it points to information in prior books of the author. The author also commits an entire chapter describing how the book is laid out. Also the author repeatedly states that he won't waste time trying to convince you that affiliate marketing is a good idea and then spends several pages arguing that it's a good idea. The examples given are also weak. The only reason I'm giving this 3 stars is because it did provide some useful information, though I had to wade through 3 chapters first before finding any. I finally gave up on this book and gave a cheaper one a try. It turned out to be much better. If you're in the market for a digital book on this topic try Affiliate Programs: How to Make Money Online with Other People's Products by Joel Comm instead. It gives you just enough info to get you going in the right direction and is a much better value.
Market research/networking — When you become an affiliate marketer, you are hoping to establish yourself as a voice of authority in that specific industry or niche. In order to do so, you need to have a good grasp on who you’re talking to. Who are you trying to sell these products to? What kinds of copy or advertisements do they respond to? Do they prefer email marketing over social media marketing, or vice versa? Market research is a part of any advertising strategy.
Great post – I’m a bit late in seeing this it seems!I have a question around how you assess the metrics and in turn success of these websites. It’s obvious where the money is coming in for most of them but Im wondering how you assess 50em.com? Its a great looking site but it has around 350-400 organic views a month and does not rank 1st, 2nd or 3rd for most keywords – not even its main target keyword -ontraport vs infusionsoft. Are you assuming its successful because of the high commission rates for these products and they might make 20 sales a month or is there other signs you see that indicate its a profitable site (or do you know the owner!)?
Hey, thanks for the great post. I’ve been following Pat Flynn and love his “give and it shall be given unto you” attitude..my perception anyway. At 50, with a high school education, I’m trying to learn affiliate marketing from information online. What I’ve gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come.
One big difference between SkimLinks and VigLinks, however, is that once you’re approved by the company, you can choose to work with any merchant or program on its platform. SkimLinks has also published a white paper discussing its partnership with Buzzfeed, giving SkimLinks a lot of credibility. SkimLinks also has a higher tier of vetted merchants called “Preferred Partner” and “VIP” that both pay higher commissions than standard merchants.
Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.
It's easy! After you've registered as an Affiliate, you'll place code in the pages of your web site to display text or banner links (it's your choice!) to Booksamillion.com. The links will contain an account code unique to you to ensure that you get credit for sales that are generated by your site. When a visitor clicks a link and makes a purchase on our site, Commission Junction tracks your code and calculates your commission.
If you have built up an email list, you could also promote your affiliate offers via email promotions. Just make sure you build up a relationship with your audience first instead of going for the hard sell straightaway. The emails you send out must contain your affiliate links to products so when your audience click through. the sale is attributed to you.
Tom's Hardware pretty much started off as a forum. They have expanded and re-designed and the website is now one of the most popular and heavily visited site in the PC niche. The site is where hardcore PC enthusiasts go to discuss all different matters of PC parts. Popular topics include CPU units, Memory, Motherboards, Overclocking, Systems, Operating Systems and New Build computers. While the old format of strictly forum posts did well as a display ad revenue method (I remember when the site was mostly a forum as I used it for a PC build I did) – the amount of authority the site has lent itself very well to becoming a fully fledged content based site.
Although it has a dynamic and well-designed website, PeerFly has a limited range of offers at any given time (around 8,000). On the upside, it does offer good commission/payout rates, lots of FAQs and educational information, and regular contests and reward programs that can substantially increase your bottom line. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates.
The premise of the site is basically that it’s a tool for people who want to build their own computers ( usually gaming computers). If you’ve never done it, the difficult part about building a computer is almost always the research. New computer parts are coming out constantly, so you have to find the latest parts that also fit your budget and that are also compatible with each other.
The best way to think about affiliate marketing is quality over quantity. There are a lot of small websites that will promote your product, but the key is finding a small number of partners that will deliver conversions. For example, an equity management services firm has over 20,000 affiliates in its system, but only about 25 affiliates generate 85 percent of revenue.
Products and services in these evergreen niches are always in demand because people are always looking for solutions to specific problems in their day-to-day lives. You'll want to operate in one or two sub-niches, to begin with, because it is impossible to make meaningful offers in such gigantic broad categories. In the example above, "group fitness for women" is much more targeted than "how to lose weight". It's easy to tackle a sub-niche within a large niche then grow from there.
I have far better luck when I incorporate affiliate links into the body of a post. For example, if I’m writing about editing tips, I’ll mention that I use Grammarly and include a link like this one so that readers can try it out for themselves. However, you don’t want to be too spammy about this, which is why I think it helps to focus on products that you know and use and think will be of value to your readers.
This is a great example of a top notch review site. They start at the homepage notifying that they make affiliate commissions, but provide top end reviews from independent reviewers. This is great to be honest up front. In addition to being transparent, they also take the content is king strategy. I randomly clicked on their “Top Home Projector” post where they reviewed (and linked) to several high end home theater projectors. Keep in mind that these high priced items produce high commissions. That may explain why they spent the time to write a 5,000 word post on it. This site seems to do everything right in being a prime example of an Amazon Affiliate Website. This site now has over 60 staff members working for it.
This Affiliate Marketing Website was built as a live case study within Wealthy Affiliate over a 4 week period. Members were able to watch every single step I took while building the site. From keyword research to showing profits – every step was shown live and recorded. If you’re a member of Wealthy Affiliate, you can watch the entire case study from start to finish. Here’s a post that outlines the entire case study.