The great thing about using a hobby for your niche is your existing familiarity with the topic. This means you’ll spend less time doing research, which makes the writing process less stressful. Trust me, if you pick a niche that you don’t enjoy on some level, the work will be a chore. I learned that lesson when I tried to write dozens of articles about shoes. Never again.
Online presence — A major step in becoming an affiliate marketer is having your online presence up and running. This includes a website or blog and any social media profiles you deem necessary to the promotion of these products. If you’re unsure or need direction on how to build a professional website, check out our pillar page on how to make a website from scratch. You can create a website through a website builder, which will host your site and allow you to purchase a unique domain name.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Have a plan — As an affiliate, you aren’t entirely responsible for the sales of this company, but you are responsible for the success of your affiliation with that company. If you want to do well, prepare. Have a professional-grade website. One consumers trust with their contact information. Have a strategy for the content you produce and how you promote posts or products.
A niche is a segment of a market you can identify and target. As a rule of thumb, there will be less competition if you choose a narrow niche. Chances are the best domain names are already taken for the most popular niches, and generating traffic will be harder. For example, competition is intense in the diet and fitness niche, and you’ll have to work really hard to rank well in search engines and attract volumes of traffic. However, there are thousands of narrower niches in these fields where you’ll be able to make good money as an affiliate marketer. Examples would include paleo diets, fitness for the over 60s and losing weight after pregnancy.
Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.
TheSpruce.com is an interesting website for several reasons. It started taking off in early 2017, specifically as a kitchen + food website. The traffic growth is massive, and the website now ranks for millions of rather competitive keywords. They have a small staff, and early on, focused on producing recipes, with high quality pinnable images (Pinterest) and even some very detailed videos that showcase how to cook or decorate parts of your home. They accept contributor posts, but not unsolicited guest posts – and because of the domain authority, I'm sure there are food bloggers lining up to provide them extremely valuable content for free as long as they are featured on the site.
Another consideration for choosing an affiliate marketing niche is whether to go for something ‘hot’ now or a so called ‘evergreen’ market. Examples of hot niches would include those related to new technologies or current trends, such as green living and solar energy. Hot niches can be great for making fast profits, but interest and sales eventually tail off. If you choose an evergreen affiliate marketing niche, such as Chinese cookery, you should be able to build an online business over a period of years.
Product promotion — Lastly, we come to what you’re really here for: the opportunity to partner with organizations in selling their products for a portion of the profits. A lot of what we’ve mentioned previously will come into play when deciding exactly how to promote products. You should continue to consider your niche, audience, and goals when choosing how to promote products. You could take the route of being a real product user who reviews items on your site. People tend to trust individuals more than they do brands, and using your site as a sort of product review resource could appeal to the masses.
Thanks for the great info and many examples. If a picture is worth 1000 words, 17 excellent examples are worth gazillions!! BTW, your use of “persona” was 100% correct. While a persona can be fake or deceptive (eg, “she adopted a meek persona every time he was around, but in reality, she was anything but…”), but it in no way implies that person behind it is not real. The more general meaning of the term is any character or personality presented outwardly, as to an audience or the public, and that is precisely how you used the word here.
I have highlighted with red boxes how they are monetizing the site. First I will point out how professional the site looks – it has a custom logo and a very clean look and feel to the site. This helps build trust right away. Secondly, I like how they have the salary data that searchers are looking for right away on top. Then they have the adsense ads immediately following (still above the fold).
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
Matthew owns an internet marketing blog that has won many awards and has been featured on various big brand websites such as Entrepreneur and ProBlogger. Matt is known for producing outstanding high-quality content that sticks out from the competition. The blog specialises in producing high-quality tutorials and case studies that help with things like link building, social media and traffic generation.