Affiliate marketing is referral marketing in a sense, but instead of using word of mouth, every referral is automated online. Where referrals usually come from friends or family, sales that come from affiliate marketing may have no personal relationship with the person who referred them. That’s because anyone can click a link and be directed to a product on your site without the affiliate’s knowledge.
We’ve talked about building up your network and developing an email list. Another way to promote products is by contacting that email list directly with the products you’re selling. Perhaps that email contains a code that results in a discount or maybe it’s just a link to your latest product review. Either way, it lands your website and product straight into consumer inboxes. You could consider writing a how-to article that gives users an idea of how they can make use of your product.
2. Never rely on a single traffic source. Always expect the unexpected when it comes to marketing. Don’t put all of your eggs in one basket, as the old saying goes. Master one source and then move to the next. Trying to become an affiliate marketer is tedious and you will probably start with just one main traffic source such as search engines, but over time, you will want to diversify as much as possible.
Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.
Hi Rae, I think the right niche is the most important step in affiliate marketing. If you choose the wrong niche, you can be doomed from the very beginning. Need a buying niche not just one where people are looking for information. Also you only mentioned it briefly at the end, I think promoting something you know about or is your passion makes the process a lot easier. Great post though, Tom.
generic keywords tend to have high search volumes, but they also tend to have high competition or low buyer intent. They're good to target as part of your overall strategy (just don't try to compete on PPC campaigns). Long-tail keywords, like "Fat loss for mothers" are generally more specific, have higher buyer intent and could be effective drivers of traffic to your site. =) They should be the primary focus for your SEO and marketing.

SEO is one of the viable and reliable ways to drive traffic to an affiliate website. However, marketing using SEO can be very difficult due to its competitive and technical nature. In this book, Jason McDonald covers breaks down the process of optimizing your website for the search engines in seven steps. It focuses on helping you master the fundamentals and teaches you how build a successful SEO campaign in a practical manner that anyone can understand.


This is an older site (2003) with some heavy domain authority. That explains the crazy amount of content this site contains. It’s helpful though when you have 350+ employees. This isn’t a small enterprise, and they still utilize the Amazon Affiliate network to monetize their site. They use long and wordy articles to review products, maximizing the SEO of each page. The biggest difference from this site and others, is the amount of digital content these guys review. Their digital content ranges from Antivirus Software to Credit Card processing. This isn’t a typical Amazon product, but digital content can earn affiliate commissions through other sources than Amazon. Amazon is a great resource to monetize your site, but it’s definitely not the only way.
The second reason – and one that’s just as important – is that finding good niches for affiliate marketing lets you build your brand identity. If you become an affiliate marketer that tries to market everything from guitars to basketballs to barbecue sauce, you have no real identity. Finding a niche and focusing on it lets you become ‘the guitar girl’ or ‘the grilling guy’. It allows you to build a brand, a reputation, and a following. This in turn helps you get the most from your efforts at affiliate marketing. 

Nearly everyone knows that some 25% of all online sales, and for many book titles 50% or more of their sales [source] happen on Amazon.com. Amazon also ranks books by sales, and I thought it’d be interesting to go to the e-tail giant’s website, and see what are the top five books on affiliate marketing. If we go there, choose “Book” as category, and search for “affiliate marketing”:
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively new bloggers can prove this based on their other content.
JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.
You only have to look at some of the most popular videos on Instagram, Facebook, and YouTube to know just how much people love animals. It is difficult to get through the day without coming across at least one cute cat or dog video. And people just love their pets! They treat them like part of the family, and even when it comes to shopping for their pets – they really do know how to spend!
Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The action of clicking places the cookie on the website visitor's computer. In the United Kingdom, the IAB Affiliate Council under chair Matt Bailey announced regulations[42] that stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be."
I love this piece of content because it’s not content as we think of it in any traditional sense, although seasoned link builders will probably recognize the angle here: creating a hyper useful tool that’s going to do very well in the context of a content marketing campaign. What makes this one of their top pieces of content, however, is that it also targets a very good keyword.
Affiliate marketing is actually really simple; you promote, or even just mention someone else’s product. Then someone comes along, clicks the link you provide, buys the product, and you get a commission on the sale, which is sometimes as high as 75% of the price of the product! Affiliate marketing can be a powerful tool to make large amounts of money, without doing a lot of work. However, while affiliate marketing is an easy concept, you need to know what you are doing. There are specific, proven strategies and steps that you must follow in order to build a successful affiliate marketing business online. Lots of people try affiliate marketing for the first time and fail, because they don’t have the roadmap to follow.

Here’s the deal – in our chosen example of ‘how to kiteboard’, there were just over 96,000 websites that popped up in a simple Google search on the keyword. Plus – I hit the refresh button 10-times and the only two PPC ad’s for the same keyword were the only two ad’s that were shown on each attempt. Meaning, there is very little ‘paid for’ competition.


Over the past 9 years I've tried A LOT of different niches with affiliate marketing, but I have had by far the most fun and most success promoting things I am interested in. You will have a much easier time creating content and connecting with your audience if you are working with a niche that you enjoy. No matter what the niche you will probably be excited to get working at first, but as time goes on you won't have that same excitement unless you are working within a niche you really like.

Google Adwords can be used to drive targeted traffic to a sales page. You simply make an ad in your adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to continuously measure the conversions and see if the campaign cost is less than the campaign profit in order to keep the campaign running but I am sure you get the idea.
I have highlighted with red boxes how they are monetizing the site.  First I will point out how professional the site looks – it has a custom logo and a very clean look and feel to the site.  This helps build trust right away.  Secondly, I like how they have the salary data that searchers are looking for right away on top.  Then they have the adsense ads immediately following (still above the fold).
This is extremely helpful information for somebody who is a newbie blogger! I’ve been looking for an all inclusive “guide” to explain affiliate marketing and this is the best I’ve found. Quick question for you – when you talk about the cookie expiration date, is that from the date that you post your review/recommendation or from the date that the reader clicks on the link? For example, the affiliate links you posted in this post are well over 90 days old but if I click on one of them now and buy that product, do you still get paid? Just curious how that works.

Despite its older origins, email lists are still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.

Don’t go too broad — Earlier, we mentioned that a benefit of affiliate marketing is that affiliates get to choose the products they sell. Because affiliates are building out their brands, they shouldn’t cast their nets too wide. There are affiliate opportunities for everything you can think of: technology, fashion, health, fitness, and even dog training. If you’re trying to get into affiliate marketing, try and stay relatively within a certain niche.
Greatist.com is a health publication that was started in 2011.  The traffic growth over the last couple years is incredible, and the site has become a full fledged media resource.  Greatist.com has a larger staff, and has purchased a number of other online businesses.  The top keyword “healthy breakfasts” gets an estimated 62,000 searches per month, but the long tail traffic that Greatist.com gets is truly incredible.
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
If I'm building a site with the intention for it to become a brand, I will detail out a minimum of 60 flagship post ideas before I even get started. Flagship content is your amazing content. It's not your everyday posts. It's content targeted at the exact topics your potential user base is searching for and that goes above and beyond in delivering them information on it.
Disclosure of Material Connection: Some of the links on this page above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
The presence of strong competition can be a good thing. It can actually show you that you have found a popular and profitable niche. However, it is also important that you do a thorough analysis of your competition’s websites. You may want to create a spreadsheet and log all of the competing websites you can find. You will then need figure out whether or not there is an opportunity to stand out in the crowd. Are you able to rank with your keywords? Is it possible to differentiate yourself and create a unique offer for your potential customers? Here are several signs to look for that help you to decide whether or not you can enter a niche and be successful. That is even if there may already be other sites serving that particular niche.
If you don’t mind me asking you some relevant things that would be great. I am a new blogger, I have been blogging for some months with full engagement. Now I can say that I have built a good amount of traffic and following after such hard work that I need to get into affiliate marketing now (which was the goal of creating good content). Can I get some guidance on which program I should go for that won’t make things complex for me in the beginning?
The following affiliate marketing examples come from five different bloggers who are in different stages of their blogging experiences. The dollar amounts shared do not represent their total incomes, but rather a portion of their affiliate marketing income only. All of these bloggers make significantly more than the amounts shown. Yes, it’s possible to make money blogging!
You might choose a very competitive niche where all the big players are. You won’t have enough experience and resources to contend with them. To check a niche’s competitiveness, go to Google and type “ allinurl: name of your niche” (don’t type ‘name of your niche’, type the real name of your niche!) . The fewer the results, the better. Just don’t go extreme and find a niche where competition is virtually non-existent but no one needs or wants. Make sure that it is a looked-for niche.
I think one of the most important things bloggers need to do to get affiliate sales is to make sure they have great photos for what they are selling/promoting. Good writing is important but most people are attracted to the visual aspect of what they’re reading. My posts with more photos do so much better than the posts that don’t have as many. Your audience needs to see what the product actually looks like. Many people are lazy and may not always click on the text link.
This is a superb site, and I think well needed for those that are very interested in affiliate marketing to make money online. The site presented very professionally and laid out. I would venture to say though that if I were a beginner looking for how to do and be successful with an affiliate site. I think I would be a little overwhelmed. And while I understand if I were looking I would be searching all the details, so from the site, I would contact the author for a question. If this was the aim, then its well executed.
By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. Beginners to affiliate marketing with even the most limited technical expertise will have no problems in getting up and running with the Amazon associates program, while more experienced marketers can create custom tools and websites with the APIs and advanced implementations available to them. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link.
Betfair Affiliates is the affiliate marketing program for the well known Betfair betting website. Betfair’s primary market is sports betting. It’s actually a betting exchange, so it allows gamblers to place lay bets too – in other words, bets that bank on the opposite outcome. Betfair also offers in-play betting that allows users to lock in profits before the match ends. They also have great offers for the new customers to Betfair Casino.
I’m always shocked by the amount of content in each blog post on this site… No matter how many times I search the web, I find this site in my top searches with QUANTIFIABLE content. It’s valuable. Great stuff you provide. And SO MUCH. It’s one of my favorite sites to review and read, seriously. I often link back, just so I can remember where I found the information. Wonderful information to share! Thanks for being prolific.
You understand in an instant what the site is all about and you’re also not overwhelmed with options. Some blogs put way too much content and navigation can almost feel like an IQ test. But with Baby Gear Labs, you have reviews, how-to’s and some basic essentials. This means they cover all kinds of audience; whether it’s people who really want to dig deep into their choices, or those who just want a simple solution.
It is a very good idea to use different product promotion strategies so you can figure out what is working and what is not. Try to do split testing and measure the performance of each campaign then take actions accordingly. Changing a few things here and there can increase your profit dramatically. Make sure to place the banner ads on different areas of your site’s pages. Some positions will make the ads more noticeable than others.
Back in these early days, the site was still called “Tom’s Hardware and Performance Guide” and its domain was sysdoc.pair.com — pair.com being a Pittsburgh-based hosting company. Today’s domain, tomshardware.com, was added on September 11, 1997, followed by additional language versions over time, including German, Japanese, Polish, French, Chinese, Italian, Turkish and others — some operated by Tom’s Guides Publishing, Inc., and others based on franchise agreements.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
This doesn’t mean you only sell one product. This means you build out a brand by selling varying yet adjacent products. Over time, your consumer network might consider you a go-to for which type of vacuum they should buy. Additionally, some industries pay more than others. Especially if the product is a harder sell, affiliates may get a higher cut than they would for a product in higher demand.
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